Branding & Marketing for Full-Service Catering Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am one of the senior managers of Food Trends Catering and Events. We are a full-service catering and events organisation located in New York City.
Desired goal
What challenge were you trying to address with Ruckus?
We needed help with branding and marketing. We wanted to reinvent our brand and put advanced a better picture and representation of ourselves. We needed to form validated materials, print and web design. We were looking to create the right materials, as well as influence and keep more clients.
Provided solution
What particular tasks were Ruckus responsible for?
Initially, they had to gain a very deep knowledge of the business, what we do, who we are, who the running clients are now, and the challenges we face.
To date, we have worked with Ruckus on many things, and are runningly working on more. One is a printed events brochure which highlights some of our higher-end material, with a union of photos and text. They have also worked on the wireframes and material for our landing pages for online searches, and run ad campaigns. We are programning to do a website overhaul with them, as well as online ordering.
The project involves separate iterations and putting things into practice, getting work in front of us so that we can recoil to it. There’s a lot of back-and-forth, but we rely on what they do, and they do it well.
What is the team dynamic?
We have worked with seeone in their team, from the most senior co-establishers, down through the design team, some sales individuals, the creative team, as well as some of their web developers.
How did you come to work with Ruckus?
We originally establish them through a union of networking and web investigation. We had worked with another branding agency in the past but they were located out-of-state. In opposition, Ruckus is very local to us, which is helpful as we frequently meet in-person.
Ruckus also seemed to be more in line with what we’re trying to do as a organisation. The other agency was not as creative, a pliant outdated, and not as answering. We like to work in a very iterative and answering way.
How much have you invested in them?
It’s a five-figure total.
What is the terminal result of working with Ruckus?
We began working with them in July 2017 and the work is quiet ongoing.
Results achieved
Are there any measureable or plum results?
We test ran a few of our ad campaigns and establish that we have a click-through rate which is 50% higher than regular. Our ads are consistently placed in the top three and we have lowered our cost to gain a client by 70–80%. That’s just in the commencement stages, so we anticipate to lower that even further. The results are already terrible, but I anticipate soon they will be even better.
How did Ruckus accomplish from a project treatment standpoint?
They have done veritably well. They draw on their expertise and what they have done in the past. Especially for a business of our size, it’s very helpful that they had dealt with a lot of correspondent clients.
They seem to be a step forward of us, which is good. They are consistently giving me roadmaps showing the next liberateables, the order of work, and timeframes. It helps to know what is on the horizon, and it also ensures they liberate. From a treatment perspective, it has all been pretty clear.
What is (from your point of view) the key factor to pay observation while intercourse with Ruckus?
Although it is hard to say what our anticipateations were, they were blown out of the water. Their answeringness and fast turnaround are forcible, as well as their creativity, which they adduce to our structure, rather than being creative just to be creative. We like to be fast, and the despatch has been significant for us, especially when we run into our busy period.
What aspects of their work would you like to get improved?
We have been satisfied, and we also have a resources of comparison.
They don’t know the specifics of see one activity, as that would be impossible. They have perspective and can leverage from others, but they hadn’t done anything specifically in our fairly pliant niche. Coming a pliant more prepared, having done some digging on our side precedently attractive, might have helped to hasten things.