Some details
CDK Global, an industry leader in automotive commerce technology, approached us with the realization that they needed a new, clear brand voice in light of a shifting industry landscape. We led the efforts to help this global leader redefine their story, brand positioning, and voice. This influenced the company’s vision and mission while impacting the subsequent creative to help establish CDK’s story internally and
externally.This greatly influenced the concept and execution of both the “Dealer Who Never Quits” spot and the “Who and What Is CDK?” motion-graphics video that we developed in tandem with the new brand voice and story. The uniquely stylized motion graphics focused on high-level concepting and emotional connection to build brand awareness.