Brand Identity for Global Automotive Software Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I am the ruler of integrated marketing interactions for a global technology organisation that provides software to automotive dealers.
Desired goal
What challenge were you trying to address with Rule29?
Rule29 addressed our lack of brand oneness. We had no guidelines in provisions of hue, fonts, typography, and templates, thus no brand story. They gave us an oneness that we could share with our clients.
Provided solution
What was the aim of their involvement?
We asked for examination from Rule29 almost client feedback we accepted over a year and a half time frame. They did additional examination on our brand cognizance and what dealers said in roundtable conversations. They pieced this examination unitedly to form our brand oneness, and through that, our brand story. Their team created a brand institution that included our brand being, values, promise, and tone. They created something that our employees can resonate with. The end result was a booklet that explains our brand story to our employees so they know who we are and why we do what we do.
What is the team compound?
I principally worked with the establisher Justin Ahrens. A brand strategist and creative producer were implicated as well.
How did you come to work with Rule29?
I establish Rule29 owing Justin and I live in the same town. We talked almost what we do for a living and he told me almost his organisation. I was compelled by their centre on storytelling. Many other agencies centre on manoeuvre but not the story. There',s an art to this, and this is what separated Rule29 from the rest.
How much have you invested with them?
We spent almost $20,000. Overall, we',ve spent over $250,000 on a number of projects.
What is the status of this engagement?
We worked with Rule29 from July 2017 to November 2017. We quiet work with them today on a number of other projects.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
The best metric we can share is that we began to incorporate separate pieces of the brand story Rule29 created into our advertising last February. We accomplish an ad study see year with a third party that tests the viewers’ faculty to recall our ads. Over the past two years, our scores betterd. This year, they are at an all-time high.
How did Rule29 accomplish from a project treatment standpoint?
I reflection they did well, but there was room for advancement. Their examination was entire and they asked separate questions upfront when appropriate. The project director updated us on scheduling and progress. When the project was completed, they gave us a terminal introduction where we instructed them to make less speech changes. It was a straightforward project that required uniform interaction.
What did you find most forcible almost them?
They apprehend how to tell a brand’s story and the weight of capturing passion in a brand. Their team apprehends that passion best relates to capturing an personal’s observation. Other agencies also assemble on passion, but I believe Rule29 is the best at connecting the passion to the brand story.
Are there any areas they could better?
They’re big storytellers and rare at apprehending the faculty of passion, but as an agency, they could better project treatment. They could be better at capturing the good details and the status of the project.
