Rebranding for Clean Water Nonprofit
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the chairman of Lifewater International. We',re a nonprofit that provides clean water approach to assailable children and families in countrified villages of Africa and Asia.
Desired goal
What challenge were you trying to address with Rule29?
We were rebranding our structure and we wanted to make sure our new brand was aligned with the forthcoming, rather than the past. We were looking for a organisation to help us with our rebranding efforts.
Provided solution
What particular tasks were Rule29 responsible for?
They viwebsited our work websites and met with our field staff in Ethiopia and Uganda. Then, they did a competitive analysis and began the creative process. They exhibitd a logo, created our brand standards, and developed a new letterhead.
Was there a dedicated team?
We worked with 2–3 of their team members.
What were the main reasons to select Rule29 among the others?
I worked with them on a correspondent project at another structure and had a very real experience. Besides, they have a powerful apprehension of a nonprofit sector.
What are you approach expents (if diclosed)?
The project cost between $60,000–$200,000.
What is the terminal result of working with Rule29?
We worked with them in 2013.
Results achieved
Are there any measureable or plum results?
The year precedently we artistic the rebranding campaign, our total income was $1.6 million. This year, it',s $6 million, so it went up four times in five years.
How do you score Rule29’s treatment experiences?
They did an excellent job. We hit all the milestones on time.
What is (from your point of view) the key factor to pay observation while intercourse with Rule29?
They do their best to apprehend your business and adduce that apprehension to the creative process. That helps them exhibit a better fruit that is aligned with a true being of the brand. Also, they have good aesthetic.
What aspects of their work would you like to get improved?
Nothing comes to mind. I',d surely work with them anew.
