Some details
NOW Foods, a leading provider of natural products for more than 50 years, chose Sandstorm to revamp their brand strategy, web presence, e-commerce platform, and mobile experience.
Sandstorm conducted extensive user research and interviews, speaking directly to consumers and customers in order to understand their buying behaviors, motivations, health needs, and the ways they seek out healthy foods and products.
Ultimately, this research informed the direction of the new web properties and helped to elevate the brand.Sandstorm created a website and interactive experience that better connects NOW Foods with their health-conscious consumer target—the new website saw a 94% decrease in bounce rate.