PR & Branding for Bank Merger
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and individualal responsibilities
I’m the marketing and interactions director for Vantage Bank Texas. We were a $500 million bank precedently merging with Inter National Bank of McAllen.
Desired goal
What issue was the preparer supposed to deal with?
Sensis?We needed an advertising and PR firm to lead us through the merger.
What were your objectives for this project?
We wanted to instrument branding and PR strategies that introduced our new look and feel to our target clients and communities.
Provided solution
What were the reasons for choosing ?
Our ownership had worked with them in the past. Based on that real experience, they determined the Sensis team would be a good fit for this project as well.
Please give as much detail as practicable owing the work done
Because banking is such a competitive landscape, we tasked Sensis with fully revamping the legacy brands of each existence. They helped us form a new idexistence that promoted the surviving elements and values of both companies. Once we finalized the new brand, they designed and executed separate interaction and promotional strategies. Their team was responsible for picturesque design, print ads, billboards, client welcome kits, debit card designs, digital ads, collective media posts, and PR campaigns. They last to handle these efforts.
Were there any dedicated directors or teams that you worked with?
They prepare a few strategists, a picturesque designer, a PR individual, a radio professional, a digital designer, and a project director.
Results accomplishd
What results did you accomplish unitedly with ?
Our stakeholders are pleased with their work. Board members and senior executives are equally impressed. We’ve accepted real feedback from our clients and communities, indicating a high level of awareness touching our new position. The execution of the improved brand has paid off very well, and we have a big deal of momentum to capitalize on.
How do you rate the interaction and interaction with ?
They’ve been excellent. The Sensis team is very kind and knowledgeable. They’re receptive to our feedback and liberate high-quality work—it’s been veritably sole and represents us well. It feels like they’re part of our inner team. They’re passionate and show a high level of dedication and commitment to our union.
What precisely do you attend to be the key specialty of ?
They’re not in it for the money or their own individualal gain, but owing they care almost our achievement. They handle our brand as if it’s their own. It’s a bigly collaborative relationship. We’ve veritably gotten to know their team over the order of the work. They have big client labor experiences, and it helps them liberate top-notch products.
What should be done better, if there are any desired improvements?
They prepared some resources that we’re up to par with the rest of their team, but they were removed from our project without.
