Mobile App Workflow Design For Marketing Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I was VP of Product, responsible for the outgrowth of multiple consumer-facing fruit initiatives, including mobile apps.
Desired goal
What issue was the provider supposed to deal with?
Clay?We needed to sum a core registration process with many different apps.
What were your objectives for this project?
We wanted to revamp the registration process as a primarily mobile experience. We also wanted to facilitate it as much as practicable, even though it required some technical steps. Ultimately, we wanted to better conrendering rates.
Provided solution
What were the reasons for choosing Clay?
We initially issued an RFP to a few companies, but were not satisfied with the results or timelines. We later reached out to Clay based on a recommendation from another vendor.
Describe the project in detail.
Clay consulted with us on the most efficient way to present the registration and setup processes to clients. Then they created workflow mockups that showed how these processes would look on both iOS and Android, and built a design library that could be incorporated into our SDKs and given out to outer outgrowth partners.
Were there any dedicated directors or teams that you worked with?
Our team consisted of a project director and two designers.
Results accomplishd
What results did you accomplish unitedly with Clay?
Clay brought separate suggestions to the table that we wouldn’t have arrived at on our own, such as using animations to help better conrendering. They plainly and easily explained a set of directions touching the implementation. They also understood the differences between iOS and Android, which were unusually confused for this project owing of the technical essence of our registration process.
How do you rate the interaction and interaction with Clay?
The interaction was as expected or over mean. Clay granted web-based summaries of interaction and made it easy to share documents between the teams.
What precisely do you attend to be the key specialty of Clay?
I was impressed with Clay',s power to ponder creatively almost a wonderfully technical issue. It is not always easy for a design shop that focuses on creativity to apprehend technical intricateities. But Clay distilled intricate concepts into single steps that our end clients could apprehend.