Comprehensive Strategy & Web Redesign for IoT Security Startup
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I was head of marketing for an soon stage security startup. To be more specific, it was an Amazon Web Services based software IoT security organisation. I was responsible for all aspects of the marketing programs, from the website to lead age.
Desired goal
What challenge were you trying to address with Studio 22.
We had an existing website and didn’t have the budget to create a new one, but wanted a revamp and to migrate to another hosting provider. We also had a lot of new full almost the main pages we wanted to form.
Provided solution
What particular tasks were Studio 22 Design responsible for?
They were responsible for the revamp of our website, as well migration to WordPress and outgrowth of the new platform. They built out a new navigation method, as well a lot of new full almost our main pages. They were extremely helpful in edifice our marketing automation form, and we use Marketo to capture leads on the website.
We spent important time edifice the SEO into the website, owing none of that existed precedently we hired them, however, I did all the SEO in keywords and how we’re optimizing each page. They also moved all of our existing blog information into the new platform and helped us create back links to cross-pollinate some of the full.
What is the team compound?
I worked with a total of 3 individuals. They’re not that type of web design firm who sends the proprietor for the initial meeting, and then don’t work on your project. I worked with Rocky, the establisher &, CEO, and he managed separate others innerly that I would interface with including their inner backend team limb.
How did you come to work with Studio 22?
I antecedently had worked at bigger companies and new lots of web firms, but I wasn’t sure I had the budget to work with them, as well, I knew they would take a long time. I happened to also be consulting at another startup at the time, and realized they were using WordPress. I looked up our website and establish the web firm they had used. They were local and I reached out to them. It was fairly big project with a modest budget, and I chose Studio 22 in compliments to budgeting and their antecedent experience with startups.
What are you approach expents (if diclosed)?
The initial investment was almost $35,000.
What is the terminal result of working with Studio 22 Design?
We began working unitedly in October 2016, and the engagement was complete in February 2017.
Results achieved
Are there any measureable or plum results?
The website they built is quiet up and running, and the organisation has been using their platform to add full. The platform they developed is extremely reliable and functional. They made a lot of good suggestion in provisions of navigation through full and calls to action.
I have to make the arrogance that increased commerce, but we also launched the website at the same time we launched the organisation, so there was a lot more commerce associated with press and analyst briefs, and articles written almost us. We were surely driving more commerce to the website at the same time.
How did Studio 22 accomplish from a project treatment standpoint?
We had weekly meetings once the project kicked off over the phone or in individual. We then also interacted regularly through Basecamp, which is their tool to pose questions or tasks that need to be done. They always responded within a few hours.
What aspects of their work would you like to get improved?
Honestly, I can’t ponder of any. It was a very good experience in provisions of working with web agencies.
Do you have any advice for possible clients?
Often with web projects, the delay is usually on the client side and not agency. I would commend making sure you as a organisation can stick to the timeline. We drove them to a pretty brief deadline, and they stuck with when frequently times we didn’t. Be prepared for pursue the process. I’ve always establish it best to pursue their process, owing they usually know what works best owing they’ve done this time and time anew.
