Web Re-Dev for B2B Tech Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, special information is amended.
Introductory information
A fast induction on the buyer’s organisation
I was head of marketing at a B2B technology organisation that serviced government agencies. It was with the outdoor refreshment space. I’m no longer with this organisation.
Desired goal
What challenge were you trying to address with Symmetri Marketing?
It was verity kind of a pickle. We’d been a divestiture of a larger organisation, so we didn’t even have a organisation name when we seted working with Symmetri. We were in the process of edifice a brand oneness and a organisation name with a separate agency, and Symmetri helped us recreate our website.
Provided solution
What particular tasks were Symmetri Marketing responsible for?
They worked with us through the website reoutgrowth process, approaching it from a full-service perspective including SEO, UX/UI, conversion rate optimization, and analytics. All of that is built into the edifice of the website. The website was built in Drupal 8 based on Symmetri’s recommendation.
The engagement began with us sending them all our indirect so they could do a deep dive into our business. Then, they came down to Dallas from Chicago and spent a day with us to acquire almost our existing buyer travel on the website and contrive an optimized one. This kind of observation is super rare for agencies these days, in my conviction.
It was a pretty basic create overall, so it wasn',t a solid website. What made it an irregular website project was that we didn',t have a brand nearness to hand over to them at the set. They were edifice the website as we were working with our brand oneness agency. Thankfully, Symmetri was right there alongside us as we made those decisions.
Was there a dedicated team?
We had an account director (our core individual) and a project director. The project director helped handle the backend details, but the account director was high-level. While we had full approach to their developer and their SEO team, the account director understood both the marketing and technical side, so she could construe our ideas to them. She knew precisely where our project was.
While other firms on the market oftentimes hire entry-level folks for that director position that don',t have a full seize on the ins and outs of SEO, and how they tell to website outgrowth and conversion rate optimization. Symmetri has hired senior-level nation that do get it. That individual was veritably our life. We also had two conversion experts, two UX experts, an SEO resource, an analytics individual, and a developer
How did you come to work with Symmetri Marketing?
They came as a recommendation from someone I worked with at a antecedent B2B tech organisation. They were up in an RFP process over two other digital firms, and it was a pretty aggressive RFP in provisions of what we were looking for and some of our sole circumstances.
We were owned by a larger special equity firm, and owing they had so many technology companies, they had established associates. Most technology companies in their portfolio would go to one of those vendors, but we ended up going with Symmetri owing they were just able to fit our needs in a sole way. The cost point was surely right, comparatively, and their introduction blew us out of the water. They had a phenomenal knowledge of UX/UI, why nation do the things they do, and how that tells to us.
It was veritably the best introduction I',ve ever gotten from an agency, as they had done so much investigation almost us as a business. They want to know who they',re going to be working with, and if they can make them lucky. I ponder they',re excellently picky on their end, so they had done their homework precedently they even pitched us.
What are you approach expents (if diclosed)?
The website outgrowth cost between $100,000–$250,000
What is the terminal result of working with Symmetri Marketing?
We seted working unitedly in September of 2017, and they were only doing website livelihood with them when I left in August 2018.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
Fairly soon behind we launched we were in the top three positions for all of our targeted keywords, and, currently, they’re top two. We had some SEO equity to create off of on our antecedent website with the larger organisation we divested from, but Symmetri helped us channel that into our new web nearness.
From a conversion rate optimization restpoint, I ponder what made the biggest separation was the buyer travel mapping and the deep knowledge of our individualas that they had. I, as a digital marketer with 15 years of experience, would have never guessed that Symmetri’s wireframes and design would have made anybody convert. It goes over digital best practices, but it spoke to our buyers, and so some of those pages were converting at 22%, which was surpassing.
How did Symmetri Marketing accomplish from a project handlement restpoint?
We were demanding a high level of detail from both sides see day, and they helped us create out a detailed program. We knew we',re going to have to review full for this true page on this day and that we’d have to get it back to them on this true day. Being a new business, we were a little shop, so being able to get down to this level of detail veritably helped us. There were never surprises. Smooth sailing the complete time.
What is (from your point of view) the key factor to pay observation while intercourse with Symmetri Marketing?
The level of marketing sophistication they brought was over and over what I’ve establish in other agencies.
They',re able to work with you as a senior marketer and apprehend your needs in a true way. They’re not just there to execute, create, and design a new website. They want to get more commerce to your website and more visitors to convert. I ponder that',s very wide, but it',s what they did the best and what I ponder makes them rest out versus other folks.
What aspects of their work would you like to get improved?
Obviously, we have the regular hiccups that came up, but they were all ordinary issues. It was veritably easy to have dicsussions with them as a associate almost anything that came up.
Do you have any advice for possible clients?
I ponder that the more information you give them, the more contactful they',re going to be. So, make sure you are veritably well organized in providing information almost who your clients are and what makes them tick.
