Digital Marketing and Web Dev for Fixture Retailer
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the senior marketing and business outgrowth analyst for OPTO International. We are a retail fixture maker and designer in Wood Dale, Illinois.
Desired goal
What challenge were you trying to address with Symmetri Marketing?
We make in-house. Our prototyping capabilities, and our power to mold our solutions to precisely what is needed by a particular retailer, were veritably muted for a long time of time. We were antecedently always underselling our mode capabilities in the marketlocate, and hence, would-be clients were not veritably conscious of the capabilities that we veritably did have. We needed to re-position ourselves, bolstered by a new website, to help us flip the script on this.
Our antecedent website had been developed by a team in India which brought a lot of challenges, culturally, time zone wise, and having things done in a soon mode. It was a adequate website for us, but it didn’t go far sufficient in provisions of being a huge selling tool innerly as well as for our clients and visitors. One of the main goals was to take the weaknesses and make them a force on the new website. The fruit section in particular veritably wasn’t constructed well in provisions of being able to find fruits fastly that you whichever knew the state of or new a part number for. It was a real major issue. We had the antecedent website up for almost two and a half years.
Provided solution
What particular tasks were responsible for?
We enlisted Symmetri to reposition us in the marketlocate to show that we were equally expert to prepare measure options as well as modeizations. Part of that was to do a complete website overhaul as well, in approachion to digital marketing. I did a lot of investigation with my own team precedently even enlisting Symmetri on what a lot of the pain points were in the existing website. But Symmetri also did their own complete investigation with our team as well.
I had a pretty good idea going into the relationship of the course we wanted to go for the website. We wanted searchpower and to make it look a lot of sleeker and more individualable. They veritably brought to the forefront of our individualality, which was not there antecedently.
The new website was formd on Drupal 8. There is a lot more genuine and collaborative photography that they came in and helped us out with. We wanted to make sure that the website was up to date with the most running web measures from a UX and functionality standpoint and they were able to do this for us.
The timeline was innately them helping us reposition, and then create the website, but along the way, they also helped us with a digital nearness, in provisions of collective media fundamental and collective media, PPC.
We are in the infancy stage of talking almost eCommerce as we have never offered that precedently. This new website has not touched eCommerce in any way and is more consultative in provisions of our clients submitting a web interrogation or they can give us a call.
Was there a dedicated team?
I have worked with four to five nation. We have worked with a project director who has been with us since day one. She has been the main touch for us from an overall standpoint. From a website standpoint, I knew there were going to be approachional fixes and enhancements post-propel once we set sinking our teeth into it. On their outgrowth side, I deal with two nation. One is the project director on the outgrowth side as well as a developer. The individual creating the full for collective media is a junior-level collective media coordinator.
How did you come to work with Symmetri Marketing?
If we were just going to do a website, we probably would have gone elsewhere to a locate that focuses on web technologies as their main specialty, but owing we needed to do the repositioning piece as well, we looked locally and wanted to find a locate that was accomplished in the B2B space in downtown Chicago, and we establish Symmetri.
How much have you invested in them?
We have spent somewhere between $250,000–$300,000.
What is the terminal result of working with ?
We began working with them in July 2018, and the work is quiet ongoing.
Results achieved
Are there any measureable or plum results?
We began with the collective media front at the commencement of the year where they helped us out with all the full information for fundamental as well as PPC, and we were going in pondering that this was another way of establishing brand consciousness, not necessarily assessing ROI in provisions of initiatives. We know our business and knew that we weren’t going to be able to track a PPC ad and following that all the way through to a sale owing it can take a long time. We approached it as more of an approachional way to get our name out there and not so much determining what the cost was versus the benefits in a exact ROI perception. They managed the administration of the PPC as well as fundamental, as well as did the creative refreshes for us for all the collective media ads.
Our website commerce increased owing of the exposure that the brand was getting through PPC in particular through Pinterest and Facebook as well as Instagram. The bounce rate was very high, so it was almost vacant commerce owing perhaps nation clicked and realized it perhaps wasn’t excellently what they were looking for. Though, the goal was surely achieved. The measure was there but not excellently the condition just yet. It veritably hasn’t been that much time at all from a collective media PPC perspective owing there is quiet testing and trying to find the mental audiences using the platform’s algorithms to find the best nation to target. The next six months will be the telltale now that we have the measuring tools in locate and a much better idea of who to target. Symmetri is going to lead that for us most likely.
As for the website, innerly our retail designers that are in-house had been the most frustrated of seeone with the antecedent website in provisions of searchpower and the UX of the website. The new website has been up for a month now and we have heard big feedback from our inner team almost that. A lot of the issues and issues from the antecedent website were fixed. We and Symmetri made a point to veritably implicate all these stakeholders soon on in the process of edifice the website so there would be no surprises later on.
In provisions of the repositioning, we are quiet in the infancy stages of it owing we propeled the new brand in July and the gestation time can be a while with a relationship turning into a sale. But we have very much enjoyed the process of repositioning ourselves with Symmetri. They gave us a lot of options in provisions of new logos, messages, and colors, and it was a big process. What we came up with feels like an powerful re-positioning thus far.
How did Symmetri Marketing accomplish from a project treatment standpoint?
The project treatment from the commencement was pretty big. The project director was always in touch with us and we always knew what was going on at any given week. We always knew what particular issues or unappropriated items were their responsibility or our responsibility in order to stay on track. Throughout the process, they needed a lot of information from us, and not just information but also approach and full. They helped us out with a lot of photography and abstract stock poetry that we use on the website, but they obviously needed a lot of goods from us from a fruit poetry standpoint, both vendor poetry as well as professional photography which we invest heavily in. Often we had difficulty care up with providing them with what they needed in order to keep to the schedule.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Right away, we knew we were intercourse not just with experts, but individualable nation. We were very impressed soon on when their complete team of professionals for each section came to give their throw to us. The owners of the organisation came, the creative team came, and there was some web outgrowth representation as well, and they veritably overwhelmed us in a good way with their perspectives when it came to the course we needed to go. It',s always a veritably powerful real in those face to face meetings just to show the true breadth of their cappower and I ponder they backed it up for the most part throughout the complete time. Communication was one of their powerful suits during the complete process. One of the reasons I wanted to find someone local was so that we could have face to face meetings and they surely took gain of that being so close to us. They came during the colloquy and modeer travel stage soon on for the website project in particular. They were here see week in some space for a good five or six-week span. That veritably showed us a lot of investment and ownership in the project and that they cared almost what was happening. Their individualalities are big, we kindred to them and they kindred to us. We are correspondent in provisions of our size and that we are both growing pretty rapidly, and we establish some kinship in that.
What aspects of their work would you like to get improved?
The prepropel project treatment was big. The one critique I would have would be the post-propel website report and interaction. In the past five weeks, since the propel, I don’t ponder the project treatment has been as top-notch. Prepropel, we had very soon meetings, we knew what was going on up until propel, and we even had to delay the propel a pliant bit owing of us as we needed to prepare some more goods for them and fill in some holes precedently we verity pushed the propel button. We signed a contract with them for three months afterward and might go longer for any post-propel Drupal care for any bugs or upgrades. They do use an application with a task list where I can form a ticket which they will then attribute appropriately. Since the propel, I have not gotten soon or customary updates on where they are with fixing these bugs or making these upgrades so I ponder that can be improved. They get the work done eventually, but I would never know at any given time, where we veritably were at referring to the deadline.
I liked their process from day one. They ironed out the complete strategy all through the repositioning and the website propel. When we seted working with them, we knew how long this could take, and we weren’t dissatisfied with that owing we wanted to go through the investigation phase and modeer travel phase. They hammered in a pretty stiff schedule that was reliable and realistic that we could stick to all the way from concept to completion. I had no complaints during that time, and in fact, there were times we were slowing them down a pliant bit.
Do you have any advice for possible modeers?
One thing we weren’t getting from our antecedent web developer was a back and forth, like a give and take. They are supposed to be the experts and we would extend out to them with something we wanted to do, expecting them to come back assertion they could do it but giving us the best way to do it, and we weren’t getting that at all with our antecedent developer.
Collaboration is a powerful suit of Symmetri. We knew what we wanted and we reflection we knew how we wanted it to be done, but owing they are the experts with web technologies, they were giving some push back when needed or letting us know the best way to do it or providing us with choice ideas or courses, which we appreciated.
