Some details
As a major teaching hospital of Harvard Medical School, Brigham and Women’s Hospital serves patients from New England, throughout the United States, and from 120 countries around the world. The hospital’s flagship magazine—distributed to more than 40,000 donors, volunteer leaders, hospital staff, and patients—had not changed significantly since its redesign in 2003. Moreover, the editorial content had gradually become more
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research-based. The hospital’s Development Office hired Taylor Design to revamp and relaunch the publication with a goal of deepening its engagement with supporters, friends, and donors. In addition, they wanted to launch a dynamic digital presence to more fully engage today’s younger philanthropists. Taylor Design diagnosed the challenge through extensive research, which informed all design and development decisions. The new magazine showcases advances in patient care, medical education, research, and community health, while also raising awareness and communicating key fundraising messages to a diverse audience. Most importantly, it reinforces the hospital’s leadership as a research powerhouse across many specialties and honors the institution’s heritage of providing patient care that is second to none.
