Digital Designs and Marketing Strategy for Think Tank
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Introductory information
A fast induction on the buyer’s organisation
I',m the vicegerent ruler of global interactions, which is a digital marketing office, for the Council on Foreign Relations.
Desired goal
What challenge were you trying to address with Teal Media?
We were in need of digital design and digital marketing strategy expertise.
Provided solution
What particular tasks were Teal Media responsible for?
They do a difference of work for us and centre on a lot of ongoing design tasks. It includes collective media goods, online advertisements, and they recently created a Snapchat strain and a printed coaster for us. It is a pretty wide range. We do our own ads, but they help us with the design and some of the targeting strategies.
We delineation our needs and specifications for the different goods and deadlines we need. We sometimes ask them to ponder creatively, but our needs are frequently more formulaic. We go back and forth iterating on the deliverables until we all suit.
Was there a dedicated team?
We mainly deal with their lead designer, Jonah Goodman. When he is away, he subs in another designer. Jessica Teal (Principal, Teal Media), attends the high-level meetings and is always useful for strategy consults.
How did you come to work with Teal Media?
There was some inner restructuring that created an aperture to hire a new digital design firm to restore them. We sent out an RFP and did a competitive bid process with three terminalists. Teal was the winner as they veritably understood our structure and our sole needs. They understood our space very well and the fact that they’re also in Washington D.C. is very helpful.
What is the terminal result of working with Teal Media?
We began working with them in the fall of 2016 and the relationship is ongoing.
Results achieved
Are there any measureable or plum results?
Our collective media goods are now much more professional and aesthetically pleasing. They’ve also set up a templating method that makes producing the collective media goods we design in-house much more efficient. They’ve helped us extend new audiences by more thoughtfully honing our messaging, as well as improving the designs that we present to those audiences.
How did Teal Media accomplish from a project treatment standpoint?
They',re big. They have been veritably efficient and on the ball. We adjoin frequently through Basecamp.
What is (from your point of view) the key factor to pay observation while intercourse with Teal Media?
Their power to hear has been forcible.
What aspects of their work would you like to get improved?
I can’t ponder of any.
Do you have any advice for possible clients?
They',re big and any forthcoming client would be fortunate to have them.
