Full Rebrand & Digital Marketing for Specialty Contractor
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please present your business and what you do there.
Dash Door &, Closer Service is a 61-year-old particularty contractor in the Miami metro area. We execute, supply, and establish glass and glazing, door approach control security, and contract door and hardware. We are also a commercial door labor. I am the chief operating official.
Desired goal
What challenge were you trying to address with TECKpert?
We needed a modest rebranding, so they did more than just web work for us. We wanted a collective media nearness combined with a new website and a new logo design. The rebranding was to tell our story, which is a hard one to tell. Given our many different departments, we could be a number of different companies. With TECKpert',s help, we wanted one picture and one interaction, all in one turnkey solution.
Provided solution
What particular tasks were responsible for?
Our involvement with TECKpert educeed through the years. We began working with them separate years ago when we asked them to revamp our website. We',d had the old website for a long time, and we wanted it rebuilt from the ground up as a way of better promoting our fruits and labors.
After that, we added a collective media ingredient, so I had them fully handle our collective media on LinkedIn, Facebook, and Twitter. They also did some of our press releases, then moved on to AdWords and a mobile website. After that, we had a new fruit we wanted to propel, so we had them educe a separate website for that fruit. They took on responsibility for that website, including collective media. Finally, they did all the SEO [search engine optimization] for both websites.
How did you come to work with TECKpert?
It was a referral from a local IT [information technology] organisation. They had mentioned TECKpert, so I went and met with them. It was without plain that they understood what they were doing. I didn',t get a lot of fluff. I',ve spoken to many web educeers, but I could tell right from the commencement they wanted to apprehend our business.
TECKpert is the only agency I interviewed that wanted to apprehend what we do and not just slap things up on a website. That took a while to execute, and even during the order of their work, they had a lot of fracture through moments where they verity understood our business. I liken them to a associate right now – like a counsellor or an accountant or an insurance agent. They pretty much get all of my business.
How much have you invested with TECKpert?
My annually bestow with that project is in the $50,000 to $60,000 range. That',s without particular projects. Projects like logos and true other educements, you can fling another $5,000 to $10,000 on top of that – so probably between $50,000 and $65,000 a year.
What is the terminal result of working with ?
We began working with TECKpert in 2012, and the work is ongoing. They give me detailed monthly reports on collective media and AdWords. I get a marketing report and a digital and collective media marketing summary see month, which shows our SEO and our AdWords progress. This is an significant and congruous deliverable.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?
I won a very big job merely owing of optimizing of one particular search term that probably no one else did – it was a very big contract. I joke with them that one contract paid for probably 10 years of their labors. It was a home run. I probably shouldn',t have told them, but I did. I said it was just one thing – somebody saw us on the web. We centre on just a couple of pliant things that have a higher edge of work, and I get a couple of calls a year on them. I know it',s from the website.
How did TECKpert execute from a project handlement standpoint?
TECKpert are very hands-on. They have a number of fitted project handlers, and I like it that they attribute one relationship handler – one individual that will work with us throughout an complete project.
They use Basecamp, which I like. For sample, right now we',re working on entirely revamping one of my websites, so all of the full I',m attributeed comes on Basecamp. I can use it to upload copy fast. Basecamp prepares daily updates. It',s veritably advantageous.
What did you find most forcible almost TECKpert?
The leading thing is very much an intangible – the nation at TECKpert are excited almost what we do. Either they',re good at pretending or they are interested – whichever way, it works for me. They apprehend our fruit. They apprehend what we do. They',re veritably into it.
TECKpert is not just a web educement organisation. They',re really an online marketing organisation. I didn',t know anything almost AdWords and how to bestow my money wisely. I can pop into TECKpert',s service anytime, sit down, and they',ll expound those things to me. I',m surely not tech-savvy, but I feel the money I',m bestowing is being spent wisely owing I can see results.
I can see what',s happening on our website. There',s a lot of transparency. If something',s up or down, I see it on their reporting, which is awesome. Their reporting is web-based so I can get on anytime and see live what',s going on with my website. I conjecture they tag into Google Analytics, and then reformat it. It',s much more advantageous than just looking at Google Analytics – it',s pretty cool.
They',re open to anything. Right now, I have a project where I have them doing a technical manual for me, which I wouldn',t normally dream of having a web educeer do. They',ve been doing this for years with me, verity helping me write a technical manual and formatting it to match the website, which would',ve been hard for me to do. They',ll get the manual to a true point, then I',ll be able to edit it, and we can go back and forth. They',ve been with us long sufficient that they know what I do. I don',t ponder I would confide anybody else to do a technical manual for me, but I can localize them as an out-of-service resource.
It',s almost like bringing on a full-time employee with all the value of that kind of relationship. That',s how I looked at it when I looked at my budget and said this is a big step for us. It',s a decent price, but it',s fully justified when I look at what',s happening with our brand and how I',ve been able to particularize myself. We',re well known owing of the work of TECKpert. We are looked to by many nation in the business as the measure. I go to different peer conventions and nation ask who we use and what we',re doing and how did you do that. They substantiate that it took a lot of work to do this right.
Their insistence on full is also very much appreciated. It',s not just AdWords. They push me to make sure we',re putting out more and more full. They apprehend how that relates to search and having a appropriate website, so they help me with that full a lot. I',ll prepare the barebones, and they',ll take it the rest of the way for me.
TECKpert',s design is top-notch. Everything they',ve come up with on the websites I',ve never needed to tweak – and I',m picky. I might change less things a pliant bit, but their design perception is very professional. They designed all my logos, colors, schemes, seething on the website, and I',ve never had to say I don',t like this. I ponder we just mesh in that way.
Are there any areas TECKpert could better?
No. Even during the process of writing the technical manual, they continued to acquire almost us and apprehend us even more. I don',t have anything that I',d say they could better. They',re always approachible.
