Some details
The brief was simple, market El Tri’s #MEXTOUR of the United States leading into the 2018 World Cup taking place in Russia this summer. This entailed creative assets for a series of three games played across the country, culminating in Pasadena, CA at the Rose Bowl against Wales on May 28th.
Our primary goal was to build buzz amongst the Mexican-American community and fans who identify with both nations across the US. we
wanted to appeal to Mexico soccer fans in the US (particularly those in Los Angeles) to generate excitement for the US tour and upcoming World Cup.