
Some details
Legacy Lending Partners, a firm created by a father - son team who are serial entrepreneurs. Based in the greater Chicago area, this firm is an end to end financial services provider for medium and small businesses with a unique touch. Not just finance, they provide business consultancy and complete guidance for business owners starting on a new entrepreneurial journey.
Carefully diagnosing and researching the pain
points of first time business owners and seasoned entrepreneurs, we decided to highlight the business advisory aspect of the offerings. Legacy Lending Partners being a part of their clients’ teams and providing valuable insights and business hacks, was made to be their mission statement. With creative copy writing, engaging call to actions and a consistent look and feel, we created Legacy Lending Partners’s visual + emotional identity that reflects on their digital and print space.The brand has been soft launched and business owners have already warmed up to the idea behind Legacy Lending Partners’s existence.