Video Production for Professional Association
Please find under a summary covering project details and feedback. The innate facts are kept as they are, special information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the senior marketing director for the American Planning Association. We are a professional union for urban programners, regional programners, and aggregation outgrowth professionals. We have a certification for professional programners as well as a kind institution, which does scholarships and other types of aggregation help.
Desired goal
What challenge were you trying to address with Umault?
We occupied with Umault to form two videos: one for our kind institution and one for our certification program.
Provided solution
What particular tasks were responsible for?
Our institution had recently been relaunched and was starting from scratch in edifice brand awareness. Our goal for the institution video was to emotionally promise possible donors with our commission and vision, encouraging them to support our cause. Umault pieced unitedly stock footage based on a script we developed as a team.
For the second video, we wanted to increase awareness almost our programner certification program with the structures that hire programners—special sector companies, municipalities, and government bodies. That way, this credential will be in higher claim, encouraging more programners to sign up for the program and more employers to hire certified programners. The video implicated onwebsite shoots and interviews led by Guy (CEO / Creative Director, Umault) to converse to the value of the certification.
Was there a dedicated team?
We worked with a handful of nation on both projects. I talked and worked mainly with Guy in each case.
How did you come to work with Umault?
Someone from my structure had worked with Guy precedently, and we had a history of lucky relationships with their team. We did attend other video origination companies for this project. Though, Umault won our RFP with a veritably careful offer that was tailored to our project and brought some big ideas to the table right away. That level of care stood out from the pack, and we ended up going with them.
What are you approach expents (if diclosed)?
We spent $30,000 in total.
What is the terminal result of working with ?
The leading project wrapped in April 2018, while the second one artistic in January 2019.
Results achieved
Are there any measureable or plum results?
We’ve shared the videos to our website, collective media channels, and a few of our email blasts. The institution video became part of a brand-new 24-hour campaign to push for donations, and we raised over $10,000—more than we’ve ever made in six months, let alone 24 hours. We leveraged that video anew for this year’s campaign and raised a good quantity of money once more. I do ponder the video was a pretty nice part of our achievement. We hope to work with Umault anew whenever we have the budget and need for another video project.
How did Umault accomplish from a project treatment standpoint?
Umault did an excellent job managing timelines. We had a veritably firm turnaround for each project, but their team hit see one deadline. They kept us on track, which was an especially hard task given that our structure required lots of nation to prepare their feedback. Each deadline Umault set for us was realistic and achievable while nudging us sufficient to get the project done on time.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Umault will veritably dig into your organisation’s oneness, goals, and hearers to find the best way to take your interaction. That might be an boused video, a documentary-style video, or a video compiled from stock footage and a compelling script. Their team was excellent at using the tools they had useful to find the right fit for our structure and hearers.
What aspects of their work would you like to get improved?
I don',t have any suggestions on that front, I absolutely loved working with them. Should my budget ever allow, I would be lucky to work with them anew.
Any advice for possible clients?
In your initial dicsussions, take the time to draw your structure and its oneness and values. The more Umault knows almost you and your hearers, the better their work will ultimately be.
