Some details
Medical device company Radux Devices needed a website and new marketing collateral to tell its story to sophisticated buyers such as physicians, radiologists and orthopedic surgeons. At the same time, the site and literature were essential tools to support the company',s growing network of independent sales agents. Tom Monette, the firm',s CMO and sales VP,
selected Windmill Strategy to create a cohesive brand and messaging strategy that communicated ",Trustworthiness, dependability, innovation and professionalism.",
Noted Tom: “I was very happy with how the Windmill team quickly took our ideas and built them into a smart package we shared with prospects at an important tradeshow.”
CMO Tom Monette engaged the Windmill team to create a new website and collateral to influence a key demographic: physicians. Moreover, the collateral needed to influence Value Analytics Committees (VACs) and investors. In addition to giving the literature to prospects at trade shows, the company’s independent sales agents found prospects loved the collateral for its educational content, which featured informative product depictions by Windmill Strategy’s medical illustrator. Said Tom, “I was very happy with how the Windmill team quickly took our ideas and built them into a smart package we shared with prospects.”
Because we were able to deliver the new marketing collateral in time for the company’s May trade show, Radux Devices was able to raise the interest of several prospects, potential partners and some investors. Said Tom, “I received positive feedback from everyone who saw the new sell sheets and materials. The design and color choices were really clean and professional!”