Some details
OEM audio solutions manufacturer MISCO’s core business is designing custom speakers and amplifiers for clients in diverse industries. Realizing an opportunity to grow revenue by offering commonly specified parts for purchase online, for prototyping and small batches, MISCO hired Windmill Strategy to add e-commerce functionality to their website. Key website initiatives:
- Generate more leads and funnel them directly
MISCO',s biggest challenge was addressing the unique needs of a handful of key B2B customers, including engineers, purchasing managers and corporate project managers. Communicating trust and technical capabilities to decision-makers is essential for professionals who vet and source components. Particularly components that are ultimately part of OEM products such as vehicles, aircraft, and specialized equipment.
To appeal to multiple audience segments, we designed a site that prioritized the customer experience for each persona, which made it easy to quickly purchase a part for a prototype or evaluate a custom product. The website is easy-to-navigate for decision-makers who don',t have a lot of time to waste. After all, if prospects can',t find what they',re looking for, they',ll quickly leave and move to a competitor',s website. At the same time, with more people visiting websites on mobile devices, we designed the site to deliver a consistent experience (responsive) from a smartphone, tablet, desktop computer or laptop.
