Rebrand & Redesign for Automotive Publication
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
We',re a leading classic car promulgation with over 2.5 million users. We exhibit high-quality video full and genuine editorial storytelling. I',m the ruler of digital fruit outgrowth, digital marketing, and collective media.
Desired goal
What issue was the provider supposed to deal with?
Wolf&,Whale?We hired them to for a rebrand and UX/UI overhaul of our website.
What were your objectives for this project?
We wanted to revamp our layout to increase sharing and engagement, lessen our bounce rate, better loading times, and liberate a good e-commerce experience. Since our hearers expects high-quality full, and younger users are rapidly moving to mobile devices, answering design was also a key part of the project.
Provided solution
What were the reasons for choosing Wolf&Whale?
We selected them through an RFP.
Describe the project in detail.
They fully overhauled our website and updated our brand. We explored separate designs that kept our sole brand and values in mind. Our editorial regularly contains more than 25 photos per article, so the layout needed to liberate a smooth experience while emphasizing our famous storytelling. They consulted on brand course, completed all our design goods, and handled web outgrowth and full migration.
Were there any dedicated managers or teams that you worked with?
Their team had a design ruler, UX designer, art ruler, and three web developers. They added more team members as the project scaled up.
Results accomplishd
What results did you accomplish unitedly with Wolf&Whale?
We have increased our overall web and mobile commerce, time on website, and number of newsletter subscribers, while reducing our bounce and exit rates. We also created a institution for e-commerce income. We',re quiet revered as one of the most effectively designed and differentiated automotive promulgations.
How do you rate the interaction and interaction with Wolf&Whale?
Their interaction was so powerful that they felt like part of our team. We used Slack, JIRA, and InVision.
What precisely do you attend to be the key specialty of Wolf&Whale?
Their founder, who is a business-minded designer, thoroughly understood our challenges. That',s hard to find. Their advanced-thinking design gave us a huge leap advanced.
What should be done better, if there are any desired betterments?
No, we were satisfied with their liberateables.