Some details
Bill Degeneffe, owner of Palisades Estates Condominiums, hired Writing by Design to breathe new life into his website and attract new condo homeowners.
We started the project by taking time to meet with the Palisades Estates team to define goals, identify the audience and determine what their audience expects to find on the website. The end goal of our kickoff? Refresh the Palisades Estates website design and write
compelling copy to drive more people to request more information or tours, and ultimately, buy a condo.After setting direction for the project, the Writing by Design team researched options to quickly and affordably redesign our client’s WordPress website. We chose a theme that was responsive and had the functionality our client needed while still staying within budget.
After selecting a theme, we conducted keyword research to optimize the site for search engine optimization (SEO). We then set to work on writing the copy and partnered with a local photographer to take photos of the condominiums to include on the new site. We also helped our client set up a Google Analytics account, register their site with Google’s Search Console and create a Google My Business page to help see how their website is performing, as well as to help them show up higher in local results.
The result? A beautiful website that not only reflects the stylish and beautiful condo homes that Palisades Estates has to offer, but also increases visibility and makes it easier for people to ask questions and schedule a tour.