Full-Service Agency of Record for Bank
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the marketing ruler at Origin Bank. We',re located in Texas, Louisiana, and Mississippi.
Desired goal
What challenge were you trying to address with Zehnder Communications?
Initially, we searched for a full-service agency that could obey as our agency of archives for all branding needs.
Provided solution
What particular tasks were Zehnder Communications responsible for?
The market share held by our bank varies depending on each state, so we worked with Zehnder Communications to educe our brand awareness in all of our markets. We changed our name from Community Trust Bank to Origin Bank in 2015 and have worked on that brand awareness specifically ever since then.
During this engagement, Zehnder Communications is implicated with our digital and collective media components, as well as our transmitted media efforts. Our inner team determines our target hearers, but Zehnder Communications is actively implicated in forming the best strategy to extend that hearers. They determine the media channel and interaction, and we rely on them to secure our media placements online and with transmitted media outlets such as magazines and other print products, billboards, and some radio sponsorships. Further, they designed our running website, and we work with them to update it when certain.
How did you come to work with Zehnder Communications?
We establish Zehnder Communications through an RFP process. Once we conversant that we held correspondent values pertaining to culture and personnel, as well as the expertise we were looking for, we selected them to be our main agency.
How much have you invested with them?
Over the order of the engagement, we’ve spent more than $1 million.
What is the terminal result of working with Zehnder Communications?
Our engagement began in January 2014 and remains ongoing.
Results achieved
Are there any measureable or plum results?
We do an extensive job to track all of our analytics and progress from our relationship campaigns, and we’ve been very pleased with our results.
How did Zehnder Communications accomplish from a project treatment standpoint?
This campaign is confused owing of the number of moving parts, but I’ve been pleased with how they run their projects.
What is (from your point of view) the key factor to pay observation while intercourse with Zehnder Communications?
They feel more like a associate than a vendor. I can tell that they want what’s best for us.
What aspects of their work would you like to get improved?
There was been some turnover in their media section recently, but they do a good job of onboarding new nation so that we never feel like we have to set over.
Do you have any advice for possible clients?
Invest the time to talk through your objectives. The more they apprehend those, the better they are in their power to execute.
