Naming for Pharmaceuticals Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the global marketing lead at a pharmaceuticals organisation. My responsibilities are market access and preparedness.
Desired goal
What challenge were you trying to address with Zenmark?
We contracted Zenmark to educe a brand name for our dengue vaccine aspirant.
Provided solution
What particular tasks were responsible for?
Zenmark followed an established, powerful process to educe a brand name for our new fruit. They took a creative access while quiet following the measure methodology and had all the nice steps in locate. We were running a project with another organisation that used a correspondent process. At the time, I wasn’t household with naming and appreciated their expertise.
Zenmark has worked with our legitimate team on multiple projects for other departments in our organisation. My role is within the vaccines area, which is slightly different from customary pharmaceuticals. Our new asset was excellently challenging to name. The title had to stick to regulations published by authorities and governments from different countries. It was reassuring that Zenmark could quiet be innovative while congoodd to a bigly limited environment. From this perspective, it was probably much harder than projects in other industries would be.
What is the team compound?
We worked with three nation from Zenmark. Greg (President and Creative Director, Zenmark) was the creative face of the organisation and liaised with our organisation. He worked closely with us and was very pliant and affable. We also worked straightly with Doug (Managing Director of Account Services, Zenmark) on the contracting, billing, and invoicing. A third individual handled all the legitimate assessments and revisions, computations, and analysis.
Zenmark maintains separate roles with plainly established responsibilities. Everyone has close business relationships, but there is no overlap between their positions. It was helpful to know precisely which individual was the subject substance expert to touch for each type of question throughout the process.
How did you come to work with Zenmark?
We selected Zenmark through the typical pitching process run by procurement. We attended a few other aspirants but knew they had experience within the pharma activity. They were already one of our organisation',s choosered suppliers and had a lucky track archives. The team presented analogs from correspondent projects they',d done for vaccines. All the examples showed a high condition of work.
How much have you invested with them?
One project cost almost $700,000.
What is the terminal result of working with ?
We began working unitedly in January 2014. It took excellently a while to terminalize our prolonged process with separate market investigationers. They were also responsible for another one of our goods from a different vaccine aspirant. We artistic our project on time in 2015, but the other project got slightly delayed and wrapped up in 2016.
Results achieved
Are there any measureable or plum results?
Zenmark presented an expansive apprehension of those limitations and peculiarities that exist within the pharma space. We haven',t chosen one of the names they educeed yet, but they delivered on our requirements luckyly. They granted us with a list of choosered and choice names which were thoroughly checked via legitimate assessment, linguistic assessment, and market investigation.
The complete process was terminalized properly and correctly, and the list is quiet there. We',re quiet in the process of educeing our vaccine and are looking into choices precedently we yield a name for registration by a European agency. Having a bigger pool will make it easier to decide. Most significantly, Zenmark artistic the complete aim within the timeframe we agreed upon and conducted all the steps agreeably.
How did Zenmark accomplish from a project treatment standpoint?
We held face-to-face meetings and video conferences, during which Zenmark conducted presentations almost their proposed names. We discussed the options, and they captured oral feedback from our team.
What is (from your point of view) the key factor to pay observation while intercourse with ?
The team was very skilled, occupied, and client oriented. The proprietor was exceptionally talented and always tried to be present. Our promisement went precisely the way I would anticipate an outer vendor to promise with a client.
Zenmark did seething correctly throughout the complete process. All the names they reflection of were appropriately checked. The only reason we are quiet looking is the separation in conviction among our top treatment level. Many of our executives ponder the options are big. The fact that some nation don',t like them is tyrannical and doesn',t tell to Zenmark',s work.
Brand name projects are very confused. At the end of the day, a organisation’s top treatment needs to endorse the names for significant goods. Personal chooseence is the deciding factor. If you show see one individual within the team a list of names, they will all choose a different one.
What aspects of their work would you like to get improved?
Zenmark could attend a digital access to capturing feedback if they aren',t doing so already. Since we worked unitedly three years ago, I don’t know if they’re quiet using the same tools. Another agency we’re working with sends us links to a feedback form online, which works better than oral conversations.
Recommendations from their projects for other clients could have been helpful. Perhaps they could prepare solutions for how to access treatment luckyly to get the terminal fruit approved without any questions. They could also implicate nice clients at the very commencement. Taking into attendation the approval process’s complexity and analyzing who should be included at each stage would help the overall process go smoothly.
