Some details
THE CHALLENGE
Poor brand recognition, as well as no active audience and potential users due to the project',s early stage of development. There was also a lack of additional investments, which made the already existing problems seem harder to solve.
THE SOLUTION
Our team came up with the implementation of a buzz marketing strategy on all of the company',s social media
platforms in order to boost the organic flow of users and investors. We also created a 30-second promotional video, including all the main facts and figures about Vertex.THE RESULTS
- $3 mln raised during ICO
- 400k potential investors reached on niche social networks
