Some details
THE CHALLENGE
No Internet media coverage and low brand recognition level. Plus the goal of attracting multinational private investors for the start of the project. The time frame for achieving the goal was only 7 days.
THE SOLUTION
Our team worked out a complex PR strategy to increase brand recognition with the help of international media from 6 countries. In 2 days, we
wrote several press release variations and translated them into 6 languages. Our team managed to publish it all on 20 top media channels not in 7, but in 5 days.THE RESULTS
- 5.3mln raised during ICO
- 115000+ potential investors reached
- 20 top media cooperated with the project
- 6 international markets reached