Some details
Case: Mobile CPI for 2GIS
Comprehensive directory with a map and navigator
Challenge: More installs with RR (Rolling Retention) on the 7th day >, 30%.
GEO: Moscow &, Moscow region, St. Petersburg &, Leningrad region.
Platform: Android.
Solution: Testing different sources with creatives
approaches.Sources: In-app advertising, сontextual advertising.
Results: RR (Rolling Retention) on the 7th day >, 45%, 15k installs per month.
