Some details
Case: Mobile CPI for Jili.ng
A leading mobile marketplace in Nigeria
Challenge: More installs with CR (conversion to contact view) on the 7th day >, 55%.
GEO: Nigeria.
Platform: Android.
Ban on traffic from Facebook, Instagram, Google Adwords, incent, and Adult traffic.
Solution: Testing
advertiser’s creatives with real products.Sources: Affiliate DSP, teaser ads.
Results: CR on the 7th day >, 60%, 12k installs per month, TOP 10 in Google Play in Nigeria.
