Some details
Case: Mobile CPI for YouDo
Freelancer platform for household and business tasks
Challenge: More installs with CR (install-to-order) >, 9%.
GEO: Moscow &, Moscow region, St. Petersburg &, Leningrad region.
Platforms: iOS and Android.
Solution: Segmented creative banners for various services
(beauty, repair, etc.) in Facebook, myTarget, and Instagram during testing.Result: CR +9%, 20-25k installs per month.
