Web Design and Dev for Equipment Leasing Firm
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
Equilease is an equipment lease financing organisation. We prepare a wide difference of equipment leases to businesses athwart Canada ranging from $2,000 to upwards of $500,000. I am the Marketing Director here at Equilease. This year we are trying to step up our marketing activities, starting with the website.
Desired goal
What issue was the preparer supposed to deal with?
Eggs Media?We are putting a centre on overhauling our marketing activities and full. The leading major step along those lines was to give our outdated website a much-needed cool. Our primary program was to simply update graphics and text but it fast became obvious that a ground-up recreate would be more powerful.
What were your objectives for this project?
The main priority was a website with a more present look and feel. We wanted to cut back on uncalled full and streamline the navigation. We need a locate for clients to touch us and to have those inquiries pushed to reps straightly. We also needed a direct junction to our CRM so reps could engender leads and opportunities in the method. Finally, we needed to maintain legacy rate calculators that many of our vendors had integrated on their website.
Provided solution
What were the reasons for choosing ?
After getting references and searching online we touched almost five possible vendors, including the one who designed our antecedent website. After calls or visits with each, Eggs Media was the one that best understood the aim of what we needed. They understood our desire for a pliant, single and present website.
What also veritably impressed us was their power to dive into our running website during the leading meeting, point out effects and engender solutions right away. Instead of meeting with a salesman, we met with a educeer who would be with us the total way.
Describe the project and the services they prepared in detail.
Given some of our very specific needs and tie-ins to our CRM, we worked very closely with Eggs Media during outgrowth. Equilease prepared all the text full and worked with Eggs Media to come up with a layout that worked both technically and logically. We gave Eggs Media total freedom to educe the look and feel that tied in with our logo and colors. Very pliant direction was needed here.
Were there any dedicated managers or teams that you worked with?
On the Equilease side, I was the main point of touch and handled most of the full and technical details. Our IT was also implicated in getting the CRM connected and the legacy calculators coded. On the Eggs Media side, we had one congruous project manger. He was there from the leading meeting to terminal delivery (and ongoing as we make further updates).
Beyond him, I am not sure how the team was composed. We met a few of the educeers during the leading meeting but never over that. I ponder it is a real sign that there was never a major effect that required a larger team meeting.
Results achieved
Can you share any information that demonstrates the touch that this project has had on your business?
Analytically, we are getting significantly more website visits and website touchs. We are now congruously on the front page of search engines and we do not have dead pages indexed as we had antecedently. We have accepted many compliments on our website from an activity that generally lags behind in the online globe (I hate to say it, but many of our competitors need an update even more than we did). We even have some updates in the pipeline to further better efficiency and analytics.
How was project treatment arranged and how powerful was it?
Most interaction was done through email, with a few calls for some of the more confused sections. Deadlines were almost always met. Most of the misses were a result of changing objectives or specifications on our side—most of the time, they quiet managed to get it done anyway.
Having one point of touch, who was plainly knowledgeable himself, was very helpful in care confusion minimal and care me (very NOT knowledgeable) updated on what was going on and why. I even began to acquire some things by the end.
What precisely do you attend to be the key specialty of ?
Right from our leading meeting, they showed how knowledgeable and keen they were. As soon as we began looking at the existing website, they began coming up with ideas and pointing out possible effects. All the questions I had were easily answered - technical, artistic, logistical. I appreciated that technical areas were explained in provisions that I could apprehend, which help me feel more in control and quit any surprises coming up from misapprehendings.
They have even continued to support some pliant additions to the website outside of aim which has been lifesaving. They are a long term associate—not just a one-off educeer.
What should be done better, if there are any desired betterments?
Any suggestions for betterment would be nitpicking. Maybe a more regular program (timelines, responsibilities, technical specs) would be helpful, especially if the website is bigger—however it did not form any effects for us. My only other advice would be interaction timing.
During some searching stages, responses could be a pliant slow. Though, I usually establish out they had dove into the effect right away and weren',t wasting time responding until it was fixed—it may not work for everyone, but once I figured it out, it was good.
