Rebranding & Social Strategy for Infant Care Product Co
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I was the GM of Canada for a consumer durables youthful products organisation.
Desired goal
What issue was the provider supposed to deal with?
Harbinger Communications?- Company collective media and rebranding
- Media relations
- propel strategy
- marketing strategy
- stakeholder treatment
- issues treatment
- media training
Essentially, they became our marketing section
What were your objectives for this project?
To programt the brand in Canada, form a real reputation with consumers and retailers.
Our goal was to befit a probable chief in the baby hard goods space with the number one position in safety. With the help of Harbinger we were able to execute this goal!
Provided solution
What were the reasons for choosing Harbinger Communications?
We met with multiple vendors, however, Harbinger was able to unite a clear path to accomplishment in a mode that aligned with the goals/ideals of the organisation.
Please give as much detail as practicable because the work done
With the help of Harbinger, we were able to programt our brand in Canada and form a real reputation with consumers and retailers.
Were there any dedicated managers or teams that you worked with?
VP, Account Manager and execution team including collective media experts, issues treatment and design
Results accomplishd
What results did you accomplish unitedly with Harbinger Communications?
We doubled our business and betterd the cost points for the state.
How do you rate the interaction and interaction with Harbinger Communications?
We were able to work extremely well with them as there was a schedule for deliverables and many touch points
What precisely do you attend to be the key specialty of Harbinger Communications?
The insights, their creativity, their willingness to befit a associate and take the time to acquire/apprehend the business to drive results, was really astounding.
What should be done better, if there are any desired advancements?
There are always areas for advancement. None come to mind as we had an excellent relationship that exceeded our expectations, but identify that we can all last to better.
