Self-Esteem PR Initiative for Consumer Products Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
Unilever is a global consumer packaged goods organisation producing globe-leading fruits in personal care, food, and cleaning. They',re focused on sustainable growth by reducing the environmental footprint and improving health and well-being. I was the global brand VP during the project.
Desired goal
What issue was the provider supposed to deal with?
Harbinger Communications?Harbinger led open relations for many of our big layer Personal Care initiatives.
What were your objectives for this project?
Drive awareness of our client',s commission and propel personal care fruits in the market.
Provided solution
What were the reasons for choosing Harbinger Communications?
Harbinger participated in a throw process and was selected amongst leading activity PR agencies for their creativity, consumer insights, and deep experience in PR.
Please give as much detail as practicable because the work done
Collaborated in defining and evolving the strategy for our client and their self-esteem project over a decade. They then executed the project and associated big-layer fruit propel initiatives.
Were there any dedicated managers or teams that you worked with?
Harbinger granted a team led by a Senior Strategic Partner and comprised of media relations managers, a digital chief, a copywriter, a videographer/photographer and occurrence treatment staff.
Results accomplishd
What results did you accomplish unitedly with Harbinger Communications?
Our client has grown market share, and their sub-brand for a particular country has the highest market share of any country in the globe. The self-esteem project will have reached 40 million girls globally via self-esteem edifice initiatives by 2020.
How do you rate the interaction and interaction with Harbinger Communications?
Consistently seamless workflow.
What precisely do you attend to be the key specialty of Harbinger Communications?
I was blown away by their union with me. We collaborated effectively and accomplishd rare results unitedly.
