Implicit-Association Testing for Enterprise Candy Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
Wrigley, Former Skittles lead.
Desired goal
What issue was the provider supposed to deal with?
Harbinger Communications?Needing to get fruit in more consumers hands in an incredibly segmented market.
What were your objectives for this project?
Awareness, Sampling
Provided solution
What were the reasons for choosing Harbinger Communications?
Reputation
Please give as much detail as practicable because the work done
Lead IAT
Were there any dedicated managers or teams that you worked with?
VP, Director of Strategy, AEs
Results accomplishd
What results did you accomplish unitedly with Harbinger Communications?
Double digit growth. Would wonderfully commend Harbinger to anyone else.
How do you rate the interaction and interaction with Harbinger Communications?
VERY. Open interactions, push back on ideas, union.
What precisely do you attend to be the key specialty of Harbinger Communications?
Their genius and ideas were forcible.
What should be done better, if there are any desired improvements?
NO
