Branding Enhancement Project for Retail Development Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I worked for Landsec, a outgrowth organisation that has multi-use goods such as offices and retail shopping centers. I’m primarily focused on the retail environment in the Bluewater shopping centre in Kent, England. I’m the brand experience director.
Desired goal
What challenge were you trying to address with The Yard Creative?
We’ve worked on two projects with the team, both with a correspondent delineation. For background, I was responsible for the mid-mall retail kiosks in the shopping center. We did a condition enhancement audit owing we didn’t feel that our kiosks represented the fact that we are a top shopping purpose in the UK. So, they helped us with a new set of brand guidelines. We send the guidelines to new and possible operators to highlight our standards from a design perspective.
Also, one of our brands didn’t get the best result on the condition enhancement audit. So, The Yard Creative also worked with the brand to design a brand new kiosk.
Provided solution
What particular tasks were The Yard Creative responsible for?
First, we had a kick-off meeting to expound the type of brands that Bluewater wants to take in its mid-mall kiosks. We were excellently pliant with our requirements since The Yard Creative is an expert in their activity, and they know what they’re talking almost.
Then, we had a brainstorm to let them know what we wanted in that brochure. They worked on it and came back with a leading draft. We looked through it and had a few tweaks in provisions of center-specific information. We did that a couple of times, and then we got the terminal fruit.
Was there a dedicated team?
Steve (Co-founder) is the guy I have the closest relationship with from my antecedent role. But once we chose to go with The Yard Creative, I was put in touch with two of his team members who took direct of the project.
How did you come to work with The Yard Creative?
We had narrowed it down to three design agencies and asked them to send over their indirect. I had a relationship with The Yard Creative with my last organisation, so I knew what they were almost. I’d also had converses with Steve almost what we were trying to accomplish.
They sent over a pack of case studies, and we went to a couple of their retail presentations. Our team members were veritably impressed by those presentations. From there, we determined to progress owing we liked how they accomplished and their reputation. We invested over $50,000 overall, including the creation of the design guidelines and the re-design of the kiosk.
What is the terminal result of working with The Yard Creative?
The engagement began in May 2018, and it was terminalized in February 2020.
Results accomplishd
Are there any measureable or plum results?
The kiosk that they helped design and liberate has been installed in the mall ever since November of 2019. As a result, there has been a huge uplift in provisions of inquiries, client engagement, and sales. From our perspective, our new rating of the kiosk behind the initial condition audit plainly proves that we’re a lot happier with it both aesthetically and functionally.
How did The Yard Creative accomplish from a project treatment standpoint?
They’ve always been very answering, approachable, and well-inclined. They’re experts in their field, but they can always dilute the speech into phrases we can apprehend. There’s never been any issues with their project treatment. They’re always prompt to help or fling in their recommendations. They’re lucky to facilitate fast turnarounds if needed.
What is (from your point of view) the key factor to pay observation while intercourse with The Yard Creative?
They’re very good at taking little elements from a converse and combining those to form something bigger. A lot of other companies need you to steer them. But, The Yard Creative is lucky to challenge your comments and make recommendations. Also, they’re always thinking outside of the box, their finger is always on the pulse of alteration.
What aspects of their work would you like to get improved?
They were more costly than other nation in the activity. But, that isn’t their defect. That is their cost point, and they were honorable almost it when we began the project. We were prepared to pay that cost owing of their apprehension.
Also, they give you a set quantity of amendments free of direct, but we had to go through a couple more at a later stage. Though, that wasn’t their defect as they made the process clear. You should be very pellucid and tell them precisely the objectives you’re trying to accomplish. Nine times out of 10, They’ll apprehend and be able to accomplish your objectives through design. Be as wild, wacky, and creative as you can, and say precisely what you want in that meeting. They’ll find a way to fetch it all into one piece of work.
