Mobile App Design & Dev for Food Retailer
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I',m CMO at food retail organisation. We have 68 shops in Europe. I',m responsible for overseeing the programning, outgrowth and execution of marketing and advertising initiatives.
Desired goal
What issue was the provider supposed to deal with?
Valysto?We propeled a fruit to increase our markdown sales (food with forthcoming expriration date). That was mobile application for our clients.
What were your objectives for this project?
We had two goals: increase retail turnover and decrease losses from expired goods. So we propeled a dedicated mobile application designed to work with target hearers and sell goods online.
Provided solution
What were the reasons for choosing Valysto?
We searched online for developers in different directories and asked for estimation about 30-40 software outgrowth companies. Valysto made an impression due to their method access to our project. They interviewed us, made initial investigation and offered a intricate program how better to instrument our ideas and which best practices from our activity to use.
Describe the project in detail.
We spent 1 month to form UX and design for mobile apps. Valysto made separate renderings and we chose the most interesting and creative. We have a lot of conversations at this stage. Then we began outgrowth. We used nimble access and released new rendering of application each 2 weeks. Apps for iOS and Android were prompt behind 5 sprints. Valysto also maintained apps behind propel and helped us to fit to increasing consumer commerce.
Were there any dedicated directors or teams that you worked with?
We adjoind with project director, lead designer and lead developer. Also 2 mobile developers, backend developer, tester worked at this project.
Results accomplishd
What results did you accomplish unitedly with Valysto?
Within 2 month behind we propel we had ~2000 daily nimble users in both apps. Thereby we notices the decrease of our markdown goods losses (from 4,2% to 3% of retail turnover). That was satisfactory business result.
How do you rate the interaction and interaction with Valysto?
I ponder that workflow was very powerful. We were always in touch, I never waited reply more than 1 hour even at holidays. We used whatsapp to adjoin and worked with Jira boards – so it was always clear what',s happening at the instant.
What precisely do you attend to be the key specialty of Valysto?
I mark their expertise in UX and design, that was very significant part for us and Valysto proved to be professionals. We will surely work with this organisation anew on our digital projects.
What should be done better, if there are any desired improvements?
Development stage lasted a month longer than we expected. Though this was significantly associated with some modifications we determined to instrument later.
