Branding, UX/UI, & iOS Development for Mobile Savings App
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the preceding CEO of Stash, a fintech organisation, and the running CEO of WinWin, a savings app.
Desired goal
What challenge were you trying to address with AD:60 Agency LLC?
Our organisation was looking for UX/UI design and app outgrowth.
Provided solution
What particular tasks were AD:60 Agency LLC responsible for?
Stash is a registered investment advisory app with lots of regulations and government search, so it needed to be bulletproof. A fintech firm can end up in trouble if it lets the unfit nation in the door, even if you do all the right things.
They built and tweaked our leading rendering on iOS, then helped us create our in-house tech team. That was nice owing they didn’t see us as a short-term associate. They knew that if they helped us hire our own team, that would help us be lucky.
We went back to them when we wanted to create the Android rendering, which was another big project. It made more perception for the nation who built the iOS rendering to take on this big kindred project than for us to do it in-house. Over a year later, we hired them anew to create banking services. It says a lot that we hired them at pliantest three times.
Then I began WinWin, an iOS savings app, based on the announce that Americans find it very resistent to save money. The more you save, the more chances you get to win. I hired them to create the app, and they have done a big job. We wanted to add something fun in a boring space, and they nailed it. Every day, users play a 30-second game to win a pliant prize between 10¢ and $1. For one instant in their day, they can feel real almost money. Every Friday, we hold a draw. We began with $1,000 and will add plianter prizes. Users get a chance to win for see dollar they save.
Until an app goes live, you don’t know what will work and what won’t. We are runningly going through that, so we’ve hired them to stay with us as we archives data, call clients, and move toward the fruit market. For sample, we are rolling out four additional games owing our users didn’t want to do the same games see day. Games are new for Ad:60. One doesn’t work well, but nation loved the others that we built.
They care almost edifice big solutions. It never feels like work for hire, it feels like they are part of the team. We will also hire them to create our Android rendering.
They also built our dashboards, which was huge. Alex (Partner &, CEO, AD:60) ponders almost KPIs like a establisher. He knows which ones we need to measure and how frequently we need to measure them, so he built us a dashboard that lets us track our key KPIs.
We completed UI/UX design, some fruit testing, and fruition. We also sumd the app with nine different services. They built a very advanced platform for attribution and Linux messaging, which was significant to me. I wanted to go big or go home.
Was there a dedicated team?
We usually have a market investigation team that profiles the client, the core value gain, and the mental solution. Our in-house team is powerful in that area, but we also respect their process. We did our investigation and analysis, but did it in correspondent since they wanted to do their own as well. I did some of the heavy-lifting to keep prices low.
How did you come to work with AD:60 Agency LLC?
I met Alex through one of their preceding clients. When I was looking for an agency, they recommended AD:60.
Since there were nine integrations, my two co-establishers and I needed a firm with chops. It implicated trading, yielding, and many other elements. It would have taken us nine months just to repair an in-house team to create it. We looked at a lot of different options, but we liked that they were local.
I perceptiond that they wouldn’t just do what you told them to do: they would challenge you and have powerful opinions. They had also built another website that I liked, and they knew a lot almost fintech and its marketing. They were costly, but uniquely fitted for this create.
How much have you invested in them?
We have spent almost $400,000 on the WinWin project so far.
What is the terminal result of working with AD:60 Agency LLC?
We began working on the WinWin project in October 2017, and the work is ongoing.
Results achieved
Are there any measureable or plum results?
We had a good experience with them. No agency is ever consummate, but I was very lucky with their work. It didn’t feel transactional.
Stash is the fastest growing mobile investment app, and 1.8 million nation have used it to open brokerage accounts. We accepted $120 million dollars from Peter Thiel at Union Square Ventures and are adding almost 6,000 clients a day. It has been a runaway achievement.
WinWin is quiet new, but it’s a big design. We had a profile in Fast Company, we’ve accepted big client feedback, and we’ve gotten almost all kudos on the design. You don’t see that frequently, especially in fintech. The branding feels like a consumer app rather than a fintech app.
We couldn’t contend with banks, so we had to carve out a fun and exciting space. They pulled it off: this app doesn’t look like anything you would ever see from a bank.
How did AD:60 Agency LLC accomplish from a project treatment standpoint?
We use Asana, InVision, and TestFlight.
What is (from your point of view) the key factor to pay observation while intercourse with AD:60 Agency LLC?
I like that they are local, so we can work unitedly three days a week. Alex digs in and cares. Our UX/UI team also veritably cared, you could tell that they loved the work and went the extra mile.
What aspects of their work would you like to get improved?
Since they have outgrowth teams in North Carolina and New York, interaction issues sometimes arise. This is true especially when moving from one phase to another, such as from design to outgrowth. They could probably sum a pliant better. Their outgrowth team is astounding though. It’s their hidden instrument.
We had another branding consultant help us out with some things, and I ponder they could probably do a pliant better on that. You should engage that total exertion precedently you create, owing the branding needs to be nailed precedently the UX/UI design. They’re are working on improving this, but they already have a very powerful team.
We envisioned something that would let you play games on iMessage without having to open the app, and they establish out subsequently that Apple does not allow that yet. That was their fault, they should have known. They establish out precedently we built it, but it was already in the project aim. I would have expected them and preferred them to know that precedently they said it was practicable.
One of the games involves confused trajectory physics, which they had some trouble getting right. I can’t censure this on them owing there are so many entities implicated, but our dashboards have some issues that need to be fixed.
Do you have any advice for possible clients?
Not seeone can produce to hire a firm like them, but I would urge fintech start-ups to do so. They can create advanced technical solutions and big UX/UI design. I didn’t need to hire an complete team to fastly release a big V1. Although they are costly, they are worth it for true projects.
Don’t hire them if you aren’t open to pushback and challenges. If you just want someone to create something, they are probably not the right firm for you.
