Some details
The Problem:
A lot of experience, sophistication and nuance has gone into Rokt’s methods for serving content users actually care about. How can we help users efficiently transition into this new way of thinking?
The Solution:
We mapped a new mental model that aligns deep data concepts with the marketing objectives that users already know and use, amplified with Rokt’s new brand and extended to
places like tablet and mobile.
View the full case study here.