Some details
We partnered with The Corcoran Group to create a direct response campaign targeting people who want to buy or rent a second home in The Hamptons.
We built a strategy that tapped into the emotional side of the business, by telling the stories of real people who escape NYC to the tranquility of their second homes.
We brought the stories of authentic people who live this lifestyle to life through a one-word action
headline and photography that captures the unique emotion each person finds in the Hamptons. Under a tight timeline, we executed the campaign through a variety of channels: Print ads, videos, digital ads, social media content and a responsve microsite.The result brought emotion and humanity to the Corcoran Group’s brand. Click-through rates exceeded the industry average by over 700%. View the full case study here.
