Some details
One of Silicon Valley’s leading VC firms needed to update its branding to reflect it’s decades of unprecedented success. Foundation Capital needed an image that reflected its success, values, and its spectacular new Menlo Park headquarters.
The brand’s final logotype is one of the brand’s most recognizable assets and is rooted in the collaborative nature of its work. We created a comprehensive identity system that can
flex to meet the needs of all brand touchpoints.The entire project culminated in a successful relaunch of the Foundation Capital brand. Foundation remains one of the leading venture capital firm in the Valley, and we’re proud to have had a role in shaping the identity of one of the best.
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