Naming for Data Analytics Solutions Provider
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the CEO of GoSpotCheck. We’re a SaaS organisation that’s edifice a mobile application for mobile workers to capture data, complete tasks, and have access to a real-time reporting engine.
Desired goal
What challenge were you trying to address with Catchword?
Our name is very exact and tactical touching our core fruit. We’re now expanding our fruit suite, and we wanted a parent oneness that would incorporate all of our offerings and give us room to evolve.
Provided solution
What particular tasks were Catchword responsible for?
Catchword led a purely naming project. They walked us through an graceful and easy-to-apprehend process and informed us of the expectations implicated in each step. The team’s entire access assured us that we were in good hands.
We then had a working session see 1-2 weeks depending on where we were in the project. The leading two sessions were spent getting to know our organisation. Catchword went through an huge quantity of materials, including presentations, investor letters, client testimonials, sales decks, videos, and fruit demos. They then interviewed our founders to apprehend what makes our nation tick.
After that, they went through an iterative and well-degoodd process in each meeting. Catchword’s team presented a choice of names and the exposition, emotive thought, and branding occasion behind each. We narrowed hundreds of names down to the best 20 from each batch, and we then further whittled it to a terminal choice. There was enough of time for feedback at each step.
Was there a dedicated team?
We interacted with two client-facing employees. They were there for see call and served as our points of touch. One owned the interaction and day-to-day while the other became the creative lead. I’m not sure how many nation worked behind the scenes on our project.
How did you come to work with Catchword?
We did an extensive search for a associate owing we had a well-degoodd issue. We used an inner scoring method that examined an agency’s track archives with correspondent projects and correspondent clients to us, their aesthetics and sensibilities, and our interactions with their employees. After owing a wide spectrum of companies, we landed on Catchword. Their team showed a high level of expertise, answeringness, and professionalism in see interaction. They’ve also worked with high-growth technology companies like us. These factors pushed us to select them.
What are you approach expents (if diclosed)?
We spent almost $25,000–$50,000.
What is the terminal result of working with Catchword?
We worked unitedly March–June 2019.
Results achieved
Are there any measureable or plum results?
We have yet to instrument the names for inner reasons, but we’re lucky with the choices we landed on. We went in with high expectations, and Catchword’s work far exceeded them. Our collaboration was smooth as well, the team was easy to work with, answering, and wonderfully organized from set to complete. We couldn’t be happier with how the project went.
How did Catchword accomplish from a project treatment standpoint?
We’ve worked with many outside agencies over the years, and it’s resistent to find one that nails project treatment. Catchword stood out owing they laid out the timeline in advance and stuck to it for see deadline. Communicative and deliberate, they supplied notes and agreed-upon dates behind each meeting. We always knew when something was expected on our end, and we never felt that the team wasted our time. We track the project innerly using Asana, but we principally coordinated with Catchword using email and our calendar.
What is (from your point of view) the key factor to pay observation while intercourse with Catchword?
Catchword demonstrated surpassing expertise in naming. Every name they offered had a story behind it. They walked us through the signification behind each suggestion as well as the branding and marketing opportunities within. It was surpassing well-thought out, which impressed me.
What aspects of their work would you like to get improved?
This is one of the easier and more forcible projects I’ve been a part of over the years. Catchword is wonderfully professional and accessable. I can’t ponder of anything denying to say almost them.
Any advice for possible clients?
Catchword is fantastic at listening. Share as much as you can almost your business, vision, and goals, and they will be more powerful at their jobs.
