Naming Consultations for Branding & Product Development Co.
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I was the co-fobelow that helped run Method for almost 18 years. Method is a firm that does a range of work involving branding in fruit and labor design.
Desired goal
What challenge were you trying to address with Catchword?
We hired Catchword many times to work with our clients and had also pitched projects with them. One time, we utilized their team to work on a naming project for a Netflix rival below Canada’s bigst teleinteractions preparer.
Provided solution
What particular tasks were responsible for?
In most of these projects, we’ve done a mix of fruit alteration work where we aspect out what the fruit is, how it works, what features it has, and what’s the brand and naming behind it. After that, we aspect out details like UX/UI. We frequently brought Catchword in as a associate for the naming components. For the teleinteractions preparer, we needed naming for a fruit that would be interpolitical and work athwart a range of languages.
Catchword creates a construction almost their naming process. Naming can be mental. It’s hard to get nation to suit and answer in a way that goes over what they like and dislike. They don’t only give a list of words but prepare a vindication behind each one and how they tie back to suitd-upon strategic goals.
Was there a dedicated team?
We’ve worked with between two to five nation. There may have been times where others were contributing that I wasn’t conscious of. I’ve dealt with the same points of touch. Catchword has had a firm staff for 15 years.
How did you come to work with Catchword?
After being in the business long sufficient, nation know the key players. I probably establish out almost Catchword through a mix of word of mouth and someone referring them. I’ve always establish their pricing reasonable and their process impeccable. They’ve worked on big-scale intricate naming projects, and with clients interpolitically. They’re a mid-sized organisation with big organisation experiences and expertise.
What is the terminal result of working with ?
Our engagement with Catchword began in 2013.
Results achieved
Are there any measureable or plum results?
All the naming we’ve done with them has tested excellently well. Clients and our inner teams end up with a lot of contentment. Catchword makes engagements fun and fruitive while maintaining course. Other consultants can circle almost and almost owing it’s hard for nation to find the best criteria for deciding. They’re a enjoyment to work with and are always exude a high-level of professionalism.
Catchword systematically constructions their process by coming up with a number of creative options. Every time I’ve worked with them, their team has created hundreds, if not thousands, of names and always delivers contextualized options to clients. They’ve done hugely lucky naming projects for big and little companies. We’ve never left an engagement with them without touch fantastic almost their work.
How did Catchword accomplish from a project treatment standpoint?
Their project treatment phraseology is excellent. We’ve always interacted through phone and email. When we’ve needed them to try our inner tools, their team has used Basecamp, Slack, and Smartsheet.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Catchword can exhibit a big size of high-quality and creative names that are well-validated. It’s a wonderfully collaborative and creative process that’s well-grounded in strategy.
What aspects of their work would you like to get improved?
No, not veritably. There’s nothing I would ask them to do differently.
Do you have any advice for possible clients?
I would admonish anyone doing naming work to be clear almost what goals they have and what achievement looks like for their projects.
