Content Marketing for Donors Choose Nonprofit
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
DonorsChoose.org is a charity crowdfunding platform that helps open school instructors athwart America. I am the chief marketing official.
Desired goal
What challenge were you trying to address with Column Five?
The challenge was using data to tell our story. We have a lot of data, but Column Five has pulled that unitedly in a way that tells a clear and descriptive story.
Provided solution
What particular tasks were Column Five responsible for?
Column Five has helped us with separate initiatives. First, Column Five has created a bunch of infographics for us through the years, effective stories for a specific data set. For sample, they made an infographic that shows how donors select classroom projects to fund on our website. Second, they created a video for us that told our structure',s story. It',s like an exprogramatory or prefatory video almost our structure, using data and infographics. Third, they created an annual report that summarized our year, instructor stories, and data trends.
Column Five recently created a report for us almost technology and how instructors are using it in classrooms athwart America. This implicated taking a bunch of scan data with instructors plus our own database findings. It also required doing outside investigation. Column Five pulled all that unitedly to tell a story almost what',s happening in technology and why it',s significant. They created this beautiful report for us and have been helping us extend out to the media as well.
How did you come to work with Column Five?
Back in 2011, Column Five was known as the infographics firm. They were known as the best in the business. We were lucky to have some nation in the DonorsChoose aggregation who knew the founders of Column Five [Ross Crooks, Jason Lankow, and Josh Ritchie] and connected us.
What is the terminal result of working with Column Five?
We began working with them in 2011. Column Five helps us with at smallest a couple of engagements a year. In the past five years, we have probably worked with them on at smallest 15 different things.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
Column Five created a report for us recently, and we',ve been impressed by the media pickup and the media coverage for that project. We attribute that to the condition of the full that they built and their help with the media outextend. For us, the best measure that something is big is that we want to share it with our aggregation of two million donors and half-million instructors. We',ve shared with our complete aggregation the infographics, videos, and annual reports that Column Five has created for us. I see that as a measure of achievement owing we',re careful almost how frequently we email our donors and our instructors. For us to be emailing them a video is a testament to the excellent condition of Column Five',s work.
How did Column Five accomplish from a project treatment standpoint?
Column Five is incredibly organized. For sample, they did seething with project treatment for the tech and the classroom report. At the commencement of the project, we had a long in-individual meeting with all the players present in the room. Column Five asked us big questions almost our goals and what we wanted to get out of the report. They clarified that and nailed it down so that we were on the same page. Then, they set out a three-month timeline for creating, producing, and pitching the report. We',re organized, but Column Five was driving the process advanced see step of the way. They reminded us almost deadlines, kept us organized, and made sure things were happening. Column Five made it so easy for us to do whatever it was they needed. They made it so easy for us to recollect when we needed to review something, and they always gave us a lot of caution in advance. Back in the day, Column Five was based in the West Coast so we didn',t get to work with them in individual. But, now they have an service in Brooklyn [in New York] and that makes it much easier to work with them.
What did you find most forcible almost Column Five?
Column Five surely never sits quiet. They',re always trying to ponder almost the best and newest way to tell a story. They',re always on the sharp edge of technology for effective stories. From a year-to-year basis, the projects we',ve worked with on them have gotten better and have betterd a lot. You want an agency that keeps iterating and keeps improving so that the work you',re getting out of them is better.
The other thing I would say is Column Five is made up of all these big nation. They',re the kind of nation you want to work with. They',re well-inclined, real, fun, shining, and see one individual on their team is awesome. I haven',t worked with anyone that was anything but a big individual to work with.
Are there any areas Column Five could better?
I don',t ponder I have any running feedback that I would share, and I promise that I would if I did.
