Rebranding Initiative for Training Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the Sr. Trade Show Coordinator. L3 Link Training &, Simulation is a leading preparer of training and simulation solutions to enhance safety, accomplishment and cost efficiency for soldierly, government and OEM clients worldwide.
We have been the activity chief for more than eight decades. That experience makes us your best resource for see need in training and simulation, from activity-best simulation equipment and teaching to complete end-to-end solutions, tailored and integrated seamlessly to meet your nice requirements.
Desired goal
What issue was the preparer supposed to deal with?
Conjure?We needed help with our brand. The brand is over 80 years old and was vapid. We needed to update our web nearness and photography.
What were your objectives for this project?
The main goal of the project was to come up with a new look that would help us seperate us from our rivalry, while staying within the leadlines of the corporate.
Provided solution
What were the reasons for choosing ?
Conjure was wonderfully recommended by L3 Corporate.
Please give as much detail as practicable because the work done
The Seller shall liberate
- a lead for rebranding
- brand outgrowth
- messaging
- employee brand interaction book
- brand countenance leadlines
- business deck, elevator story
- advertising
- web website
- other media
The Seller shall be useful to prepare services for a Period of Performance: 23 March 2017 through 31 December 2017. The Buyer may authorize an extension to this time time.
Buyer will prepare all detailed assignments in writing or by telecom and confirmed in writing.
The Seller shall prepare the following SME Support:
- Conduct interviews with key chiefs
- Strategy Brief
- Recap of what was conversant in discovery, objectives
- Campaign position, inner and outer goals
- Messages, general and by market/business
- Elevator/nutshell story
- Other elements as appropriate
- Supported with examples of a visual campaign cool
- Training
- Message Delivery Training
- Campaign Deliverables
- Employee Message Book
- Brand Expression Guidelines
- Business Deck
- Advertising
- Webwebsite Design
- Webwebsite Programming
- Tradeshow Booth Design
The not-to-exceed time of accomplishment for SME support shall be from 23 March 2017 through 31 December 2017. This time of accomplishment may be extended as mutually agreed in writing by Buyer and Seller.
Were there any dedicated managers or teams that you worked with?
I worked directorly with Chris Froeter, and other members of his team.
Results accomplishd
What results did you accomplish unitedly with ?
We were able to get a new website design approved by L3 Corporate and influenced some of their web website design.
How do you rate the interaction and interaction with ?
We worked seamlessly unitedly. We would talk weekly and meet see few months face-to-face to complete the project.
What precisely do you attend to be the key specialty of ?
I was most impressed by the fact they took the time to veritably find out almost our brand and culture precedently putting a brand package unitedly. They put in a lot of effort to really apprehend the organisation.
What should be done better, if there are any desired advancements?
There is always room for advancement. I would like to see more description in the budget.
