Campaign Creation for Environmental Nonprofit
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the establisher and executive ruler of a nonprofit named Cool the Earth. We have a commission to promise individuals in reducing their carbon footprint as a way to slow global warming.
Desired goal
What challenge were you trying to address with Division of Labor?
We’re propeling a new campaign named Drive Clean to motivate and animate individuals to switch from driving a gas car to driving an electric car. We hired Division of Labor to help us extend the broader consumer market in the Bay Area.
Provided solution
What particular tasks were Division of Labor responsible for?
First, we needed to unite a target hearers and wanted to extend nation who were prompt to make the switch to electric vehicles. Division of Labor helped us befit more centreed, mark our goals, and determine what is achievable within our budget. Collaborating with our team, they helped us form a strategy.
They proposed three different concepts, and we selected our favorite. Though, we had a setback and weren’t able to secure the funds for that campaign. They worked with us to determine another discretion that would fit our needs and our budget. We didn’t have funding for market investigation, but they
Was there a dedicated team?
We had a team of almost four nation implicated.
How did you come to work with Division of Labor?
There was another nonprofit who was running an electric vehicle ad that we veritably loved. We did a bit of investigation and establish out that Division of Labor was behind that campaign. We extended out to them and they were pliant with our changing circumstances.
What are you approach expents (if diclosed)?
We spent between $25,000–$50,000.
What is the terminal result of working with Division of Labor?
We began working unitedly in August 2019 and the project is ongoing. Although we’ve alprompt accepted all of their deliverables, the campaign is set to propel soon.
Results achieved
What evidence can you share that demonstrates the contact of the promisement?
In centre groups, the contact of their work was plain. A few of their concepts would make nation burst out laughing. I was astounded that they were able to make something as grave as air change, facetious. They have an astounding power to grab nation’s observation and excite passion simply with pictures and words.
How did Division of Labor accomplish from a project treatment standpoint?
They were answering and jumped on any issues without. Their creativity and provision were absolutely key to our project’s achievement. I veritably appreciated that they were able to come up with another concept that would fit within our budget.
What is (from your point of view) the key factor to pay observation while intercourse with Division of Labor?
They intuitively knew what our target hearers should be and were able to form an genuine and catchy campaign.
What aspects of their work would you like to get improved?
This was entirely new to us, and I ponder the sometimes assumed we would apprehend some of the technical aspects. Though we didn’t know what they meant and needed to ask questions, they were quiet answering and ready to help.
Do you have any advice for possible clients?
Be open to new ideas and testing new concepts. We went into the project pondering we knew our hearers and how to accost to them, but there’s a reason you hire a creative team. Sometimes your own ideas just don’t work, but they’re able to form a better and more powerful concept.