Ad Campaign for Real Estate Startup
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the head of branding at Opendoor, a real lands startup. We buy homes straightly from homeowners and resell them on the market. This process helps homeowners have a hassle-free sale so that they don',t have to deal with listing the property and waiting for someone to buy it.
Desired goal
What challenge were you trying to address with Division of Labor?
We occupied Division of Labor for marketing work that we hoped would engender brand awareness for this new and revolutionary labor.
Provided solution
What particular tasks were Division of Labor responsible for?
We agreed to a six-month project that began with assessing our brand positioning. They conducted investigation to help us art a more plain framework, which we then used to drive the outgrowth of an extensive multi-channeled advertising campaign. Division of Labor presented us with three different concepts for the start. Once we selected our preference, their team devised programs for television, digital, radio, and out-of-home advertisements. After they wrote the appropriate scripts and programned all of the messaging, Division of Labor also served as the origination organisation to form all of the goods.
Was there a dedicated team?
Part of what made our engagement a achievement was that we dealt with a little team. It was very cut and dry in that we had a point individual for all. In accession to Josh (Partner/Creative Director, Division of Labor), we worked with an account ruler, a designer, a origination individual, and a project ruler.
How did you come to work with Division of Labor?
Both my boss, the VP of marketing, and I have worked with Division of Labor at our antecedent companies. We conducted an RFP process with them and a few other agencies, but ultimately we were the most snug with Division of Labor given our experience with them.
What are you approach expents (if diclosed)?
The total project cost was approachly $350,000.
What is the terminal result of working with Division of Labor?
Our engagement spanned December 2017–June 2018.
Results achieved
Are there any measureable or plum results?
We tested our campaign for three months in only one city—Raleigh, North Carolina—and in that market, we grew our brand awareness by almost 40%, which we considered almost unheard of. Division of Labor delivered surpassing results, and we’re already exploring the possibility of working unitedly on another project in the forthcoming.
How did Division of Labor accomplish from a project treatment standpoint?
Their project treatment methods were fantastic. If our project ruler was ever unuseful, Division of Labor always made a consultant useful to fill that role. They were proactive in their interaction by offering customary updates, check-in meetings, and Asana notes. Division of Labor always made an effort to help us apprehend where we were in the process.
What is (from your point of view) the key factor to pay observation while intercourse with Division of Labor?
Josh was hands-on in all components of the project. He brainstormed concepts, wrote scripts, and helped to direct the origination itself. I appreciated how collaborative Josh was as the creative ruler of the organisation.
What aspects of their work would you like to get improved?
No, we worked very well unitedly.
Do you have any advice for practicable clients?
I’d admonish forthcoming clients to have a powerful perception of the tone or oneness they’re trying to present as a brand. Division of Labor can work about ambiguity to a true degree, but having an initial course will help the creative process go as smoothly as practicable.