Times Square Digital Marketing for Office Staffing Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
As the VP of Brand Development and Innovation at Kelly Services, I',m responsible for revitalizing our brand. Kelly is an iconic organisation, a trailblazer in the workforce solutions space. We seek to admonish our job seeker and client hearers on what',s next for the present workforce/workplace.
Desired goal
What issue was the preparer supposed to deal with?
Division of Labor?Division of Labor has been instrumental in helping fetch our brand strategy to life athwart digital media. Most recently we contracted with them to help us articulate and activate a powerful interaction in Times Square on a seven-story digital tower.
What were your objectives for this project?
Our goals were to showcase an energetic course arc athwart the big tower picturesque. The first campaign driver has increased brand awareness.
Provided solution
What were the reasons for choosing ?
Division of Labor has been part of our brand outgrowth travel since mid-2017. As one of our short-listed agency partners, they help us with creative activations on a project basis.
Please give as much detail as practicable because the work done
The Division of Labor team listened carefully to apprehend the definite challenge we were trying to explain for. Once strategy and goals were set, they came up with a project program and timing elements. They developed the creative goods, giving us many checkpoints along the way. The idea was to show all the different course opportunities that we can prepare to job seekers, such as connecting them with pliant employment opportunities athwart a difference of work styles.
Were there any dedicated directors or teams that you worked with?
We worked with a lead strategist, a lead project director, and a host of creative and digital experts.
Results accomplishd
What results did you accomplish unitedly with ?
As a result of the Times Square tower picturesque, we developed a series of micro ad blocks to drive further awareness of our leadership position. Final metrics will be useful from those campaigns in another 45-60 days.
How do you rate the interaction and interaction with ?
The workflow was seamless. Julie (project director, Division of Labor) went over and over to fix that the end deliverable was aligned to our brand. Their total team was excellent at interacting, and produced all goods in a early form.
What precisely do you attend to be the key specialty of ?
Division of Labor prepared despatch, creativity, and collaboration. Their team is a intrinsic extension of our brand team at Kelly Services.
What should be done better, if there are any desired improvements?
None that I can ponder of. As we last to work unitedly, they will only befit more expert at apprehending the cultural preferences and nuances of our brand.