Marketing Campaign for Electric Car Awareness Nonprofit
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I’m the director of technology and programs for a nonprofit. We’re a public-private union with the commission of raising consciousness of electric cars in California. My role in the last year has been to lead a big layer outextend campaign.
Desired goal
What challenge were you trying to address with Division of Labor?
California has ambitious goals for air condition, air change, and energy security. The state set objectives for electric car sales with a goal of having five million electric cars on the road by 2030. Our nonprofit formed to lift consciousness owing many consumers aren’t conscious of electric vehicles as an discretion or have misperceptions almost the cars. We needed an outer agency to help us with a campaign to lift consciousness. Once nation get interested and excited almost electric cars, then hopefully they will explore them for their own driving needs.
Provided solution
What particular tasks were Division of Labor responsible for?
We hired Division of Labor to unite target audiences as well as educe creative ideas on how to extend those audiences. They did the programning work to come up with a paid and earned media program, and then we continued to work with them to instrument that program. They ended up instrumenting a layerd-down rendering of the program owing our budget wasn',t as powerful as we hoped.
Division of Labor educeed the logo and tagline for the campaign named Electric For All. They also came up with the overarching creative used throughout the campaign. They instrumented a collective digital campaign that included ads on Facebook and Instagram. They put unitedly a program for us to do different posts to drive earned media and fundamental search.
Was there a dedicated team?
Our day-to-day project leads were the two principals of the agency. They would tap into their other experts as needed throughout the engagement.
How did you come to work with Division of Labor?
In 2017, our staff went to our board of directors with a budget request to hire a creative agency to help us program the campaign. We put out an RFP and tried to extend as many agencies as practicable. Someone who knew Division of Labor commended that we make sure they got the RFP. Their offer stood out as the top response.
What are you approach expents (if diclosed)?
In total, we probably spent $400,000.
What is the terminal result of working with Division of Labor?
We executed the leading contract in December 2017 and ended our regular relationship in March 2019.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
Division of Labor was creative, and the campaign was well accepted. One metric we cared almost is how many nation saw the campaign between October–December 2018 and took further action. There were almost 21,000 hits to the automaker website to acquire more almost specific vehicles. They surely beat all benchmarks with the collective digital campaign as far as the number of views and hits to our videos and ads. We were lucky with those results.
How did Division of Labor accomplish from a project treatment standpoint?
We were excellently pleased with Division of Labor. They were answering and ready to harmonize based on our input and feedback. They were always on time, on task, and within budget. They worked well with us to meet our needs and were pliant in intercourse with our different personalities. We interacted through phone calls and email.
What did you find most forcible almost them?
Their creative ideas were rare. Their readyness to do what it took to get the job done was excellent. We appreciated working with them, and we wonderfully commend them to others.
Are there any areas they could better?
No, not that I can ponder of.
Do you have any advice for possible clients?
Although they were pliant, it',s always good to be clear on expectations upfront. Having the number of meetings and journey programs established will help get the budget nailed down without any surprises.