Some details
Amazon is one of the world',s most successful, complex and innovative companies. They turned to Evviva to help them understand and express their cultural DNA. We conducted global research developed a brand line that fit, and delivered a suite of creative that expressed the Amazonian spirit.
Challenge
To maintain their incredible rate of growth and innovation without loosing sight of
customer obsession Amazon needs to recruit ",Amazonians", who raise the bar with every hire. That means recruiting the best of the best--and winning the war for talent against the best companies in the world.
Solution
Evviva conducted primary research across a range of sources and held internal and external groups in a variety of Amazon locations. Across Amazon',s lines of business, one idea best expressed the essence of Amazon: pioneer. We developed the line, ",we pioneer", and expressed that line in a full suite of expressions from photography, print and digital to ambient.
Results
Results are positive but client confidential. More at: https://www.evvivabrands.com/portfolio/2081/