Branding and Web Presence for Investment Management Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the ruler of marketing at an investment treatment firm located in Baltimore. We primarily feel reciprocal funds for the US market. I’m responsible for our marketing and advertising efforts.
Desired goal
What challenge were you trying to address with GKV?
Our organisation was established in 1999, but we’d recently evolved into a more independent structure. We hired GKV to programt a digital oneness and basic web nearness that reflected our values. Soon, we expanded their role to include visual branding services.
Provided solution
What particular tasks were GKV responsible for?
In provisions of web nearness, we had nothing. GKV began by helping us formalize our brand and construe it into a new website. They created a UX that granted contextual information almost our organisation and the services that we propose.
After setting the institution for our visual oneness, we moved further into the digital marketing space. The GKV team took over our collective media and implemented strategies that better targeted our audiences.
Over the past two years, we’ve primarily been refining our visual brand. At the end of 2016, we went through a less rebranding exertion where GKV designed a new logo and updated separate aesthetic elements, including hue program and font choice. Since then, we’ve been implementing the new aspects athwart our different business lines. GKV is supporting these efforts as we gain traction in the market, and they’re managing our analytics campaigns.
Recently, we began an start to create out our interpolitical business. So far, the GKV team has been instrumental in helping us conceptualize our efforts. From a visual perspective, they’re figuring out what this new property should look like and how it will fit into our overall brand.
Was there a dedicated team?
I have two main points of touch who feel my day-to-day needs. I also work closely with almost six members of their web services team and about three nation on the visual side. GKV’s senior treatment is also implicated, but I don’t regularly interact with them.
How did you come to work with GKV?
We’re both located in Baltimore, and I know some of their staff. When looking for a vendor, I knew we aligned with GKV’s views on organisation philosophy. Their values are in line with how we see ourselves in our market. After reviewing their past work, I establish the GKV had succeeded in projects that were correspondent to ours.
Additionally, we liked that they proposeed more than just web services. Although we were initially only looking for help with our website, we predicted the eventual need for visual branding help. With that in mind, we chose GKV owing they had the inner capabilities to help with both our running and forthcoming needs.
What is the terminal result of working with GKV?
We began working unitedly in 2014, and it’s an ongoing relationship.
Results achieved
Are there any measureable or plum results?
GKV created a website with an intuitive UX design, encouraging users to visit our website and promise with our full. Since partnering with them, our email list grew from zero to over 3,000. About 50% of that cluster verity views our full.
Overall, the analytics results have been big. Our website is consistently recording new and reiterate users. Our web commerce rates have been doubling each year, and our collective media nearness continues to grow. Anecdotally, we’ve accepted real feedback on our materials from others in our activity. Our logo distinguishes us from our rivalry.
How did GKV accomplish from a project treatment standpoint?
It’s been big. The two nation managing our account have been very helpful in managing the ebbs and flows of our workload. There’s always someone useful to address any of our issues. Their complete team is answering, capable, and detail-oriented. They review all of their work precedently yielding, checking for mistakes and making sure it reflects all of our comments and feedback.
What is (from your point of view) the key factor to pay observation while intercourse with GKV?
One of our biggest challenges was to educe a digital experience that works for both B2C and B2B consumers at the same time. Using their expansive expertness set and experience with past projects, they put unitedly a one design that appealed to both audiences. Their perspective added a lot of value to our web nearness.
What aspects of their work would you like to get improved?
I can’t ponder of anything specific. We’re veritably lucky with their work and program to keep collaborating with them.
Any advice for practicable clients?
I commend clients delineation the complete project at the onset of the promisement. Come to GKV with a vetted list of objectives and any practicable challenges or risks. If those aspects are interacted plainly at the commencement, the GKV team will be able to liberate a high-quality terminal fruit.
