Market Research for Data Center Implementation Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I’m the VP of marketing for Compass Datacenters. As the name implies, we create data centers.
What challenge were you trying to address with Idea Grove?
We had been in business for eight years and were looking to reposition the organisation by revising our messaging and overall introduction to the marketplace.
What particular tasks were Idea Grove responsible for?
Idea Grove conducted market investigation for us. Our team was very specific in the parameters of the engagement. We wanted Idea Grove to talk to existing personnel, clients, vendors, the media, and even prospective clients to get their reflections on a range of things. This included our strengths and weaknesses, but a first purpose was to unite attributes. Then from that, we wanted to art our messaging strategy.
We had a statement of work that laid out specifications, and then we granted Idea Grove with names of individuals who’d agreed to converse with them. These nation were from different aspects of the spectrum in provisions of those who deal with or are part of the market we contend and exist in.
The engagement occurred in three stages. First was the previous finding phase where Idea Grove shared their overall discoveries with us. Then in the second phase, they gave a more-detail introduction of what they had establish. Here is where they identified establishations they reflection we could create upon. The last stage included their recommendations on how to go almost our next steps in provisions of revising our messaging.
Was there a dedicated team?
We had one main point of touch, and there were 3–4 nation on the team.
How did you come to work with Idea Grove?
Our team put unitedly a request for information (RFI) and talked to different nation in the marketing aggregation and the Dallas area. We narrowed our findings to 3–4 terminalists and then went through a process based on their responses. After meeting with each of them, we ultimately selected Idea Grove.
What are you approach expents (if diclosed)?
We invested almost $70,000.
What is the terminal result of working with Idea Grove?
The engagement lasted from August–December 2019.
Are there any measureable or plum results?
We establish their findings to be very impactful. Idea Grove identified a few things that we had reflection almost but didn’t ponder were significant. Actually, a couple of their recommendations rend up providing a good platform for other decisions and messaging strategies that we implemented.
How did Idea Grove accomplish from a project treatment standpoint?
We accepted customary status updates. Upon engagement, we laid out a conquer schedule and timeline and then worked from there. Built into that program were customary updates along with incremental introductions.
What is (from your point of view) the key factor to pay observation while intercourse with Idea Grove?
We chose Idea Grove to do the job and they did precisely what we asked, that’s indicative of how we discern them.
What aspects of their work would you like to get improved?
There were some colloquys where we felt they could’ve pressed a pliant harder on true things. But in their resistance, they’re not us, they’re not Compass Datacenters. Some things that would’ve been triggers for us weren’t necessarily things that would’ve caught their observation and led them to go down that path.
Do you have any advice for possible clients?
Make sure to give specific instructions and have a very detailed aim of expectancy upfront. My team didn’t want to sit in on the colloquy process owing we didn’t want to bias the responses, even as a inactive listener. Though, if I had to do it over anew, I would’ve sat in a couple of the soon colloquys so I could coach Idea Grove. This would’ve helped them apprehend our organisation a pliant better.
This is always hard, especially for one-off engagements owing there isn’t the effeminacy of unlimited time. They couldn’t have deeply dived into the bowels of all we do.