Some details
When CFP Board needed to meet challenging new business goals from their flagship web site, they turned to Interactive Strategies to completely re-engineer the user experience to align with their user needs.
We began with user research to quantify needs across a dozen key audiences. We followed up with interviews to understand audience motivations. Combining that with analytics and
competitive analysis, we designed a new experience that provides both logical next steps and motivational messaging to move candidates through the funnel to professional certification.To support strong content creation, we created editorial processes and governance rules, then implemented them within Sitecore CMS. We also customized Sitecore to integrate data with NetForum to power personalized dashboards for candidates and CFP professionals.
