Some details
Wolters Kluwer Legal and Regulatory wanted to improve online engagement, streamline multiple technology systems, and transform a legacy print publishing model into a more viable and profitable demand generation platform. Through research, including surveys and one-on-one usability studies, we helped them better serve a variety of users whether a legal expert or the general public. With an improved user experience and smarter
content strategy, the new site draws content from more than 15 different systems and serves it in one seamless experience. Another key was how to find the right balance between giving away valuable content and what to keep behind paywalls. Powerful taxonomy provides related, relevant content and boosts lead generation.
